Despite its modest size of 500 square feet, the Princeville Makai golf shop has achieved remarkable retail success, outperforming industry norms and even major retail players in terms of sales per square foot. This exceptional performance is attributed to strategic space utilization, diverse product offerings, and innovative sales strategies.
A key to their success is the efficient use of space within the shop. By replacing traditional nesting tables with fixtures that include double-capacity hang bars, the shop has expanded its apparel variety by a significant percentage, offering customers a wider selection and increasing the likelihood of repeat purchases. This approach not only enhances customer experience but also reduces the necessity for frequent markdowns, maintaining profit margins.
The inclusion of unique local products also sets the shop apart. Featuring items from vendors with deep Hawaiian roots, such as Tori Richard, Reyn Spooner, and independent artists who design custom artwork for apparel and accessories, the shop offers distinctive products that resonate with both locals and tourists alike.
Additionally, the shop has diversified its product range to cater to a broader audience, including non-golfers. Expanding the gift selection to include items like Yeti drink containers and non-golf-themed merchandise has significantly broadened its customer base and boosted sales.
The shop has also leveraged convenience to enhance sales, such as selling parking passes that can be converted into validated passes with a merchandise purchase. This strategy has proven effective in attracting non-golfing beachgoers and hikers, contributing to an impressive increase in sales.
Moreover, the recent addition of pickleball courts has allowed the shop to tap into the growing popularity of pickleball, offering related equipment and thereby opening another lucrative revenue stream.
Through strategic space management, product diversification, and innovative marketing tactics, the Princeville Makai golf shop has not only maximized its sales potential but also provided a compelling shopping experience that appeals to a diverse range of customers. This multifaceted approach exemplifies how small retail spaces can achieve outsized results through creativity and strategic planning.
For information about the Association of Golf Merchandisers (AGM), visit AGMGolf.org, or reach out via email at info@agmgolf.org or by phone at 602.604.8250.
