At Seaview Golf Club, adapting to shifting retail rhythms has become part of the merchandising strategy. As rounds began to level out following the post-COVID surge, the club saw an opportunity to keep its shop experience fresh without relying on heavy discounting.
The solution was simple and consistent: a weekly routine called "Shop Turn Tuesday."
Each Tuesday morning, the professional staff of the Galloway, New Jersey, club reviewed incoming product, checked the storeroom for new deliveries and planned the week’s visual reset. While one team member received inventory, the rest of the staff worked to replenish displays, rotate older merchandise and reorganize the floor. Items that had been on display for more than 45 days were considered for markdown, making space for new arrivals without overloading the shop.
The approach helped keep energy high among the team while ensuring the shop never felt stale. Cross-merchandising became a key part of the reset. Shoes, belts and headwear were paired with each apparel collection, making it easier for guests to visualize full outfits and engage with complementary items.
Even smaller products like towels and putter covers were rotated into new locations to increase visibility. Many guests don’t walk through the entire shop on every visit, so moving these items into higher-traffic areas gave them more chances to discover something new and often led to impulse purchases.
By building consistency into its merchandising routine, Seaview created an experience that felt dynamic without relying on deep discounts. The result was improved sell-through, stronger margins, and a shop that stayed both organized and inspired.