At World Golf Village in St. Augustine, Florida, one of the most impactful merchandising and marketing initiatives to date has been the annual Sips & Styles Fashion Show. Designed to merge entertainment with education, this event transformed traditional product promotion into an interactive, high-energy experience that deeply resonated with members.
The event brought together key vendor partners who set up engaging booths throughout the venue to showcase the latest in golf equipment, apparel and accessories. Members had the opportunity to test products, ask questions, and take advantage of exclusive offers — all while enjoying a festive, social atmosphere.
The true highlight of the evening was the runway show, where both staff and members modeled the season’s newest apparel collections. This fun and personal presentation style helped create buzz around featured items, generating a sense of excitement and urgency that translated into strong in-store interest and purchases.
Heavily promoted through targeted email campaigns and on-site signage, the event attracted a broad cross-section of the club’s membership. Event-exclusive discounts and early access to new merchandise added even more incentive to attend, reinforcing the club’s commitment to providing a unique and rewarding retail experience.
Sips & Styles succeeded in turning a shopping opportunity into a memorable social event. By blending fashion, education, and entertainment, World Golf Village elevated the typical retail experience and demonstrated how creative, community-focused merchandising can significantly drive engagement and sales.
For information about the Association of Golf Merchandisers (AGM), visit AGMGolf.org, or reach out via email at info@agmgolf.org or by phone at 602.604.8250.
