![Odin](https://morning-read.brightspotcdn.com/dims4/default/80e11f5/2147483647/strip/true/crop/1280x720+0+0/resize/840x473!/quality/90/?url=http%3A%2F%2Fmorning-read-brightspot.s3.us-east-1.amazonaws.com%2F44%2Fdc%2Fab394e46440e96b51d43494a775e%2Fodin-golf-balls-product-covers-copy-1.jpg)
Odin Golf co-founder Jordan Lunetta joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf ball company came to be, its exceptional growth post-pandemic, and how the brand is disrupting golf's status quo by speaking to the next generation of golfers.
CHAPTERS
[1:07] Where are you located?
[2:17] What is Berlin like?
[3:45] How did Odin start?
[8:42] How is golf different in Germany?
[11:44] How did you combine tech and golf?
[16:53] What is it like running a golf brand?
[21:28] How to determine your consumer?
[26:10] What is coming out in 2023?
[34:14] Where are Odin Golf products available?
WATCH
RECENT EPISODES
For more "Behind the Golf Brand" episodes, click here.