On Point Golf founder Briston Peterson joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf accessory company came to be, the technology behind its three-dimensional ball marker and how building strategic relationships with some of the industry's biggest names has skyrocketed the company's growth.
CHAPTERS
[1:29]: How long has Briston Peterson been playing golf?
[3:02]: Where is On Point Golf located?
[3:41] How Peterson got into golf?
[5:45] Playing soccer at Rutgers University
[7:20] Becoming a developer in Aspen
[10:10] Who is Peterson's target market as a developer?
[13:04] How did On Point come to be?
[14:37] Can you use a pizza tray as a ball marker?
[16:45] How did Peterson meet Jim Furyk?
[19:09] Why Furyk endorses the product?
[21:04] How is the marker being marketed?
[21:19] What is your best seller?
[27:29] How do you use the On Point marker?
[31:17] What's next for On Point?
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