BUFFALO GROUPE | BUSINESS

Influencer partnerships are more prevalent than ever: Over 86% of brands are expected to use influencer marketing this year. As social media continues to shape how consumers discover and connect with brands, collaborating with creator voices is an essential aspect of partnership strategy. To make sure your next campaign truly delivers, we have five tips to consider when choosing the right influencer partner for your campaign.

Case Study: The Vinarosa Resort & Spa

Understand why SEO keywords are a little-known secret weapon on Instagram, Tiktok and Facebook — and how to put them to action for your brand.

Buffalo Groupe's John Kautz and Jill Headley discuss the ins and outs of the process and offers tips on how to make it successful.