INDUSTRY NEWS FROM CLEVELAND GOLF / SRIXON
    
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                Latest edition will launch on Feb. 16 in North America; 13th edition of golf ball features its softest FastLayer Cores to date
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                Bloom, a new all-in-one complete package set, is specifically engineered for the beginner and intermediate women golfer and includes a driver, 5-wood, 5-hybrid, 7i-SW and putter
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                New line is equipped with a V.T. Sole, progressive grooves and Srixon's second generation mainframe technology, PureFrame, to enhance feel by reducing unwanted vibrations
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                Club combines new HydraZip face, UltiZip grooves and upgraded ZipCore technologies for a controlled spin from any lie; scheduled to launch in North America on Jan. 20
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                Reflecting the popularity of the two sports, Dunlop and Sumitomo Rubber Industries Ltd. will highlight each brand and offerings under in one revamped web experience
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                Woods feature stronger Rebound Frame design with dual flex zones that allow for smoother energy transfer from clubface to golf ball while generating enhanced ball speed and distance