NGCOA Canada CEO Jeff Calderwood reflects on the Canadian golf industry with co-hosts Jon Last and David Klein
Despite a compressed season, golf in Canada rivals hockey in popularity. Sports and Leisure Research Group's Jon Last and David Klein are joined on the "Driver$" podcast by National Golf Course Owners Association Canada CEO Jeff Calderwood for a brief, but comprehensive overview of what's driving golf's business success in the country.
[1:15] The breadth of the Canadian golf market: supply and demand
[4:15] The role and reach of the Canadian National Golf Course Owners Association
[8:00] Jeff Calderwood’s career arc and the evolution of the Canadian NGCOA
[10:23] Key strategic issues: balancing labor challenges and optimizing facility revenue
For more "Driver$: Inside the Golf Industry" episodes, click here.