Sports & Leisure Research Group’s Jon Last and David Klein are joined by Toptracer national sales director Alex Goodman for a deep dive into smart range technology and how it is at the forefront of driving on-course revenue enhancement.
CHAPTERS
[0:45] The explosive growth in smart ranges
[2:03] How technology is driving an increase in on-course range revenue
[3:49] Toptracer: Origins and a history of innovation
[7:46] Future strategies: growth through gamification, player development and coaching
[11:33] Keeping golfer and consumer needs in focus
[14:05] Balancing high tech and high touch in the golf business
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