Driver$

Golf’s new take on the customer service imperative

Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs

Golf Industry Guru co-founder and president James Cronk joins Sports & Leisure Research Group's Jon Last and David Klein for a lively look at golf facility staff development and retention in the midst of the post-COVID participation surge. 

CHAPTERS  
[1:20] James Cronk's background and focus on customer service training
[3:02] Staff skills that cater to a greater democratization of the game
[4:48] What’s effective in staff development strategies
[8:44] Implications for the golfer experience and marketing

For more "Driver$: Inside the Golf Industry" episodes, click here.


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