Sports & Leisure Research Group’s Jon Last and David Klein, co-host of "Driver$", sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.
CHAPTERS
[1:10] A look at branding today and why it is a lot more than logo design.
[3:36} How branding plays a critical role in the golf course industry
[6:10] The stages of the branding process and how they shape golf facility marketing
[8:23] Getting past objections and how insights inform brand development
[13:04] Pockets of future opportunity as the private club industry continues to evolve
For more "Driver$: Inside the Golf Industry" episodes, click here.