Ecco's Hybrid becomes a Classic

Innovation highlights Kjus' 'Better' line; Ralph Lauren relationship stands the test of time; and more apparel from the 70th PGA Show


ORLANDO, Florida — Ecco Golf is showing its newest product line at the show, highlighted by the all-new Classic Hybrid, a timeless look with a modern twist.

It offers a premium upper made from embossed leather and featuring Hydromax water-repellent technology, and the Twist system, which has enlarged, rotating support bars that improve durability and multi-directional traction.

Other new releases are the Biom C4, which has a more athletic appearance and is now also offered in women’s styles; an updated S-Three, which has a new tongue that is thinner, lighter and more fitted; and redesigned Core and Tray street-style shoes are back with new colors, offering the same comfort and performance as their predecessors.

All Ecco Golf shoes are crafted at company-owned factories that utilize FluidForm technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

The new styles will be available in the U.S. in March. 

Kjus has introduced its spring/summer golf collection — entitled "Perform Better, Feel Better, Live Better" — engineered for people with active lifestyles.

Innovative fabrications has always been at the forefront of all Kjus products, dating back to when it was a technical skiwear brand, and it continues the belief that a life dedicated to the adventure of sport should be one of comfort and freedom.

Four new technologies in rain gear and cooling apparel push the envelope of the upcoming performance collection.

Graphene absorbs body heat and evenly transports it throughout the fabric for thermal management, naturally reinforcing how body temperature adjusts. It’s found in the men’s Reach jacket that also has a very distinctive interior lining. Mineral Circulation is fabric infused with natural minerals that increase oxygen and blood flow to improve both muscle performance and recovery. The women’s Emma mid-layer jacket and sleeveless polo are also examples of this fabrication.

Moisture Renewal is a specialized yarn process that helps skin retain moisture, which is ideal for harsh outdoor conditions. The fibers keep skin feeling hydrated and refreshed. The women’s Evelin half-zip is an example of this process.

Eco-Coffee has yarns nursed with recycled coffee grounds resulting in natural microscopic pores that soften the fabric. When compared to cotton, it dries two times faster, reduces odor three times better and blocks UV rays five times more efficiently, plus never washes out. Pieces in this range are the men’s and women’s Retention jacket, hooded jacket and vest. 

All will be in market starting in April.

There are several milestones being celebrated at the PGA Show, but few have been as lasting as Tom Watson's and Davis Love III's long-standing relationship with Ralph Lauren. Both began their respective relationships with the apparel provider in 1993 and have been a constant face for the brand. Watson and Love III have combined to win nine majors and captain four U.S. Ryder Cup teams.

Ralph Lauren has worked closely with Love on the past three Ryder Cups in his role as co-captain and are excited to partner again with him this fall for the Ryder Cup in Rome, Italy. 


Royal Albartross has a new lineup of shoes slated for 2023. One highlight is its first ever new slip-on laceless sneaker.

The Connaught for men has a rubberized tech leather upper and subtle styling offers casual wear versatility for dressing it up or down. The shoe has a comfort-padded ankle collar, contoured leather covered footbed, and ultra-soft leather linings. The shoe comes in ink blue and green smoke.

For women, the Queen slip-on in white with red accents, called Hearts, and white with black details, Clubs. Also made with top-quality Italian leather, these have comfort micro-suede linings and footbed, a flexible outsole with a block-tread pattern that combines lightweight performance with comfort and traction. 

Radmor Golf is giving a nod to the return of pleated pants for men. Unlike the pleated trousers in the 1970s and 1980s, the new look has semi-cropped leg bottoms and a trim tapered fit with a more shallow pleat.

Staying true to its sustainable roots, Radmor continues to use organic cotton, recycled fabrics and recycled sea shell buttons on its apparel. One example is a new quilted front vest that has a thick hand feel, yet remains full of stretch to not restrict a golf swing. There’s also some throwback old-school rugby long sleeve tops with three-button placket that offer a nice untucked look. A selection of houndstooth pants are also in the mix, and most pieces offer Radmor’s signature hidden ball pocket. 

Sunday Golf has a new Porter Lite 5 premium hat in its accessories lineup.

The hat features technical coated material with breathable perforations on the side, rope-front detail, custom nylon webbing closure, sweat resistant head band, and a clever small pouch on the side to store a ball marker that comes with the hat.