ORLANDO, Florida — The PGA Show is bustling. There are 30,000-plus attending golf industry professionals — from 89 countries and all 50 U.S. states — combing the apparel section aisles to see what golfers will be talking about in 2025.
Here are a few highlights from Day One:

ECCO
The new Biom 5 Hybrid is the latest evolution golf shoe that pushes the boundaries of what is typically created from the brand. The concept features a more rugged look that’s inspired by nature with all the benefits of an anatomically sound, great fitting shoe. It has Biom technology, sits low to the ground with the curves and contours built right into the shoe, and has all the superior comfort, construction and materials Ecco is known for. Visually, this model is more progressive and aggressive looking. It’s built for different terrains, so it performs on all surfaces you might find on varied golf courses, from flat to hilly.

WILLIAMS ATHLETIC CLUB
Inspiraton for the new women’s apparel collection comes from a desire to bring elevated stylish pieces, crafted out of quality materials to the female golfer. Pieces that you could wear all day, every day, never unprepared for whatever you’re doing whether it’s going to work, shuttling the kids, running errands, having lunch, playing nine holes, a full round, or going to the range. You can really be dressed for all of those activities vs changing out of your golf ‘uniform’ into street clothes. One of the hero pieces is a cardigan that comes in two colors - a classic white with navy, and a porcelain or light beige. Accents in a deep purple color on a neutral palate is very stylish. Also in the collection is a very on-trend technical pant that has a feminine and elegant wide leg silhouette that follows the current streetwear fashion craze.

KASTREL
A beautiful equestrian inspired print and classic neutrals are the highlights showcased in this women’s collection. The print comes in a SPF 30, lightweight sun shirt, that easily pairs with black, gray or cream bottoms. It’s very sporty, but more elegant for those who want to look sophisticated while perfoming an athletic pursuit. For those who don’t want prints all the time, a signature French floral vest reverses to a solid for ultimate style flexibility, plus it’s like getting two vests in one. Whether you want a really clean look, or a little bit of fun, there is a piece for you in the 2025 Kastel offering at very ‘digestible’ price points.

MANTRA
One of the signature pieces in this collection is the catalyst polo, designed to be versatile for on and off course wearability. The refined prints with signature collar, and cool little feature of a sunglass holder built into each placket, sets the polo shirt apart from the norm. Inspiration comes from a sustainable focus while keeping design and functionality at the forefront. The essential hoodie is a cotton based fabrication made from eucalyptus tree fibers that has natural performance features, with a comfortable lightweight feel and no cords in the hood. The hidden pouch pocket looks really clean and something that’s great for everyday play.

FURY ATHLETICS
Personal note: it’s always rewarding to discover a company that’s just starting out and watch them flourish in a few short years. In this case, on its own and now with Billy Horschel as an ambassador, Fury proves that a good product combined with sweat equity, can gain some traction in a crowded golf space. New for this year is not only fresh colorways for the hats, but a cozy style that keeps your head warm on a cold course day, plus a waterproof style to help on rainy days. There’s also women’s hats being introduced, and the customization ability with a silicone logo patch is clutch for tournament and member/guest gift bags.

SWING CONTROL
The brand is excited to introduce new women’s dresses to the 2025 collection. They are made with a performance nylon, and have a really great shape that flatters the body. Pockets are built into the dress, and under shorts are an additional feature that enhance the style and functionality. Colors in the fall collection feature a new skipper blue - an on-trend, slightly brighter tone that easily pairs with neutrals, and a welcome addition to our golf wardrobe.

LIVE FOREVER GOLF
This men’s brand is created by golfers for golfers. One of its hero products is the canvas five-pocket pant with performance stretch that offers ultimate give for bending down reading putts. Another popular featured piece is the weekend warrior hoodie made with a stretch terry fabric that combines performance with good looking comfort. The company’s main logo is a graphic of a guy throwing a golf club, but there’s also a sub-logo of three lines representing the third line on a golf club, better known as the sweet spot. It represents the feeling we all get on the golf course, no matter the skill level, when you strike the ball and know it’s solid.

WHIM
Debuting at the PGA Show, the company boasts its 100-percent made in U.S.A. merino wool knit product line - or ‘sheep to shirt as its coined phrased. The focus is on natural fibers, and the wool is from all regenerative ranches in Idaho, Nevada, Colorado, and California. The mid-weight short and sleeve long sleeve fashion knit tops for both men and women, are naturally breathable and come in several neutral color ways. Merino keeps you warm when you’re cold, and cool when you’re hot. It’s also antimicrobial so it doesn’t smell, dries faster than polyester or cotton, and looks super stylish.