CARLSBAD, Calif. (June 5, 2020) – Today, PUMA Golf unveiled its new IGNITE NXT CRAFTED footwear, blending comfort and function in a stunning, premium package that fits perfectly on or off the course. The IGNITE NXT CRAFTED shoes deliver the artistry and look of handmade premium footwear blended with the technology of PUMA’s NXT golf shoes.
Building off the success of the popular IGNITE NXT family, NXT CRAFTED is a premium take on the style, utilizing a natural leather saddle for a sophisticated, one-of-a-kind look. Additionally, just like the rest of the NXT family, these shoes are built from the ground up using PUMA’s Pro-Form TPU outsole with an organically-altered traction pattern, featuring over 100 strategically placed directional hexagon lugs in proper zones, for maximum stability and traction. In addition, a full-length IGNITE Foam midsole, wrapped in SOLESHIELD for added durability, delivers unparalleled comfort and energy return to help golfers play their best all day long. SOLESHIELD is a micro-thin TPU film that is vacuum-formed around the midsole to make cleaning off dirt and debris a breeze. The upper features a premium leather saddle wrapped around PWRFRAME reinforcement. The PWRFRAME TPU is an ultra-thin frame that is strategically placed in high stress areas of the upper for lightweight support and increased stability.
“The IGNITE NXT Crafted perfectly fuse the beauty of handcrafted shoemaking with modern development techniques to deliver optimum elegance and peak performance,” said Andrew Lawson, PLM Footwear, PUMA Golf. “With the combination of style and performance these shoes will appeal to a wide variety of golfers – those who appreciate the classic look of a leather saddle shoe and those who value modern comfort and stability technologies being a part of their game.”
The IGNITE NXT CRAFTED shoes are available in 4 sophisticated colorways (White-Leather Brown-Team Gold, Black-Leather Brown-Team Gold, Peacoat-Leather Brown-Team Gold and White-Hi-Rise-Team Gold) and come in sizes 7-15. The shoes feature a price of $140 per pair and will be available online and at retail beginning today, June 5, 2020. For more information on PUMA Golf’s entire 2020 footwear collection, visit pumagolf.com.
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About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media contacts:
Rachel Rees
COBRA PUMA GOLF
rachel.rees@cobrapuma.com
cell: 760.710.7434
Jared Kelowitz,
JDPR
jaredk@jdpr.com
cell: 864.901.2957