CARLSBAD, Calif. (July 8, 2020) – Today, PUMA Golf revealed its new Excellent Golf Wear collection (EGW), performance sportswear designed to meet the needs of the modern golfer; equally suited for a drink with friends or an afternoon nine. This versatile collection blends golf and streetwear through lifestyle silhouettes that are fabricated to perform on the course yet deliver comfort and style for everyday life.
For EGW, PUMA Golf designers took inspiration from sport and street culture, designing for every aspect of a golfer’s life, re-working classic lifestyle pieces including Henley shirts, hoodies, shorts and joggers with subtle branding elements, for the perfect blend of technicality, style and comfort.
“We’re seeing more golfers gravitate to lifestyle, relatable gear that better suits their everyday lives, and that’s exactly what EGW does. It delivers a lifestyle aesthetic, with comfortable fabrics that performs as well off the course as on,” said Chris MacNeill, Senior PLM, PUMA Golf apparel. “This collection aligns with PUMA’s goal to push the game forward, set trends in the golf fashion space, and appeal to a consumer who enjoys golfing at any level but doesn’t always want the traditional golf look. Even the branding on EGW is different than you’ll normally see from PUMA.”
The EGW collection includes:
Runway Crew ($80) – The classic crewneck sweatshirt pairs a moisture-wicking knit fabric with a water-resistant woven for the best of functionality and comfort.
Runway Hoodie ($90) – Perfect for crushing drives during a cool morning range session or lounging on your couch catching the final round on TV, this hoodie will be your go-to for casual layering. Constructed from a knit/woven mix with invisible hand pockets, it’s an easy way to layer up a casual look.
CLOUDSPUN Henley ($60) – Constructed from PUMA’s proprietary CLOUDSPUN fabric, this Henley delivers an ultra-soft feel with four-way stretch and moisture-wicking. The perfect piece to wear anywhere life takes you, and you’re guaranteed to get more hugs.
Tarmac Jogger ($85) – Kick up your comfort level in these joggers, developed with comfort, functionality and performance in mind. Featuring an elastic drawstring waistband and an ultra-soft fabric for a perfect fit, this jogger is a stylish addition for every golfer’s closet. Not to mention the perfect way to show off your new PUMA RS-G shoes.
Tech Short ($55) – The athletic-inspired short you will want to live in. Featuring a stretch waistband, these shorts will give you the ultimate in freedom of movement and comfort at the gym or on the course. Bryson DeChambeau is already thanking us.
Sherpa ¼ Zip ($120) – Stay warm as you power through a late-season, cold weather round of golf. A performance take on a high-pile Sherpa fleece with four-way stretch, a ¼ zip, zippered front pockets and EGW left chest branding. Think you can’t rock a Sherpa on the course? Think again.
PUMA Golf Wear Circle Patch Cap ($35) – featuring a moisture-wicking sweatband, breathable mesh back panels and a premium silicone EGW circle patch this is a cap sure to get you noticed.
RS-G Shoes ($130) – Launched a few weeks ago, PUMA’s RS-G shoes pair perfectly with the entire EGW Collection, delivering unconventional, lifestyle-inspired vibes with all the performance needed to play 18. Featuring a reengineered upper that is seam-sealed and completely waterproof, with microfiber leather and TPU skin that delivers protection from the elements, keeping your feet dry all day long. The outsole traction pattern has exaggerated and pronounced Carbon Rubber lugs strategically placed in different zones of the outsole to provide traction.
The EGW collection will be available at retail beginning today. For more information and to view the entire collection visit www.pumagolf.com.
HI-RES IMAGES: https://bit.ly/3dUpzfH
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media contacts:
Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434
Jared Kelowitz, JDPR. jaredk@jdpr.com, cell: 864.901.2957