Industry News

Traction technology prevails at the Workday Charity Open

Top 3 finishers trust the cleat-traction technology of PrideSports brands Softspikes and Champ

BRENTWOOD, Tenn., July 13, 2020 – 72 holes was not enough to decide the winner of the inaugural Workday Charity Open. It took a sudden death playoff for the 23-year-old University of California alumni to claim his second PGA Tour Title. The 2-time winner hit clutch putts to extend the playoff and eventually, outlast his competition. The top three finishers trusted the cleat traction technology of PrideSports® brands Softspikes® and Champ®.

“It is great to see the young guys come out and compete at their highest potential in the biggest moments. I think golf is in great hands with this new generation.” said John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group. “We were happy to see that the top three finishers were using our technology. It is always a thrill to know that our products assisted athletes to achieve their goal out on the PGA Tour.”

The footwear of choice for the Workday Charity Open winner was the Adidas Tour 360 shoes with Adidas ThinTech cleats. Out on the Korn Ferry Tour, the winner of the TPC San Antonio Challenge also chose to compete in the Adidas Tour 360 shoes with Adidas ThinTech cleats.

Replacement Softspikes® and Champ® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado® and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at and

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About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

Tony Williams
Alday Public Relations, Inc.
615-791-1535 ext. 124