Industry News

Gamble Sands and the Westin Kierland Golf Club partner with GolfNow, joining world's largest tee time distribution platform

Gamble Sands, a David McLay Kidd links-style design in Brewster, Wash., and Westin Kierland, a 27-hole resort facility in Scottsdale, Ariz., will be introduced to millions of golfers who use GolfNow

ORLANDO, Fla. (July 15, 2020) – GOLFNOW recently announced new partnerships with The Westin Kierland Golf Club and Gamble Sands, both preeminent destinations within the Troon Golf and OB Sports portfolio, respectively, and nationally recognized as two of the top golf resorts in America.

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As new members of the GOLFNOW distribution platform, Gamble Sands and The Westin Kierland Golf Club now will benefit from inclusion within the world’s largest distribution marketplace. The partnership introduces both clubs to the millions of golfers who regularly use GOLFNOW, and now have the opportunity to search for and book tee times at the famed links-style layout in the Pacific Northwest, as well as one of the leading resort courses in Scottsdale, Arizona. Both resorts also are featured within the pages of GOLF Advisor, the leading online destination for the traveling golfer.

“Gamble Sands and The Westin Kierland are already realizing solid delivery of rounds and revenue generated as a result of distribution activation”,” said Kris Strauss, senior vice president of sales and marketing for Troon. “GOLF Channel and GOLFNOW have long been valued partners and it’s great to see continued growth not only in the number of Troon Golf and OB Sports locations utilizing GOLFNOW’s distribution but also clubs and destinations collaborating on vacation packages, lead generation and more. All of which support additional round growth efficiently and effectively.”

As the centerpiece of Brewster, Wash., the 18-hole, 7,169-yard Sands course was designed by renowned golf course architect David McLay Kidd and features 115 acres of panoramic golf, nestled between the Cascade Mountains and Columbia River. Recently added lodging presents a great option for traveling golfers, with packages available through GOLF Advisor Travel. The resort also features a putting course and has announced plans to open a 14-hole short course, named Quicksands, in 2021.

"Our partnership with GOLFNOW has been great from the start,” said Brian Benitz, Director of Operations, Gamble Sands. “Once we went live on the platform, we saw our first booking within hours.

"We’re also loving the exposure provided by GOLF Advisor. Not only is it the best review site in the golf business, but it’s also showcasing Gamble Sands to an entirely new audience of links-golf fans we’d love to host on their next golf trip,” stated Brady Hatfield, General Manager of Gamble Sands.

Located in the golf mecca of Scottsdale, Ariz., The Westin Kierland Golf Club features 27 holes of fun-to-play golf inside one of the state’s largest and all-encompassing resort properties. Honored as one of the "Top 10 Public Courses in Phoenix/Scottsdale" by GOLF Advisor and ranked by Golfweek Magazine one of “The Best Courses You Can Play,” Westin Kierland Golf Club boasts a Scott Miller design surrounded by sweeping mountain vistas, shimmering lakes and wispy desert grasses. Fitness, fun and speed of play have been top of mind at The Westin Kierland Golf Club since it first unveiled Segway Golf in 2002. Adding to its unique fleet of golf vehicles were the golf bike, GolfBoard, four-seater golf carts, TurfRiders, and now the newest innovation – Ellwees.

GOLFNOW is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GOLFPASS members receive special playing perks through GOLFNOW, including tee time credit and rewards. GOLFNOW, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Media contact:
Dan Higgins
GOLF Channel Communications