Industry News

Prototype Big Max trolley spotted on tour

Austria's Markus Brier uses a Big Max electric trolley as the European Tour restarts the season in his homeland

Austrian Tour Pro Markus Brier has been spotted using a prototype electric trolley from Europe’s leading trolley manufacturer BIG MAX, on the European Tour.

Markus Brier Big Max pushcart trolley

With the European Tour returning behind closed doors at the Austrian Open and the Euram Bank Open, many players faced the prospect of returning to competitive play without their caddies. This is where Austrian trolley and bag specialist BIG MAX stepped in to help compatriot Brier find an extra special way to get his bag round the course.

“It was a real honour to have the first two events on the return to the European Tour in Austria. And when I realised I would not have a caddy, it was fantastic that I could get the latest technology from an iconic Austrian brand to help me round the course at my home events,” commented Brier after his Top 50 finish at the Euram Bank Open. “The BIG MAX trolley was so easy to use and it looked amazing - people couldn’t believe it was an electric trolley. There was heavy rain for 8 holes at the Austrian Open and Adamstal is such a tough course. My playing partner’s trolley battery gave in after 14 holes but the BIG MAX just kept on going. It surpassed all my expectations, and the umbrella holder was a life saver!“

The e LITE 4 is an ultra compact electric trolley that conceals its working mechanisms within the body of the trolley. Made from powder coated aluminium and weighing just 6kg, the minimalist design features an ergonomic ring control mechanism on the handle that powers a whisper quiet, high powered motor. Including practical features such as automatic downhill braking, remote control option and adjustable brackets that can take a Tour bag, the unique e LITE series won’t be available at retail for some time yet, but when it does, expect a price tag in the region of $3000.

Thomas Reiter, owner of BIG MAX was delighted following the successful Tour debut for the brand. He said, “It is unheard of, having trolleys on the European Tour, so we are very excited to show off our prototype for the e LITE 4. We have had the e LITE trolleys in development for over 2 years and are ready to launch them in 2021. Markus is a golfing legend in Austria, playing on the country’s best courses, so it is fitting that we give the world the first look at the very best trolley Austria has to offer.”

For more information on the BIG MAX range of trolleys and bags visit or follow socially:
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BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.