Industry News

Celebrity T’d Up Golf on Twitch opens with impressive numbers and announces the next round match ups. 1.2M views set the pace for Twitch’s new live golf property

Donovan Carter and Christopher McDonald (featured in Ballers & Happy Gilmore), as well as Cedric the Entertainer and D.L. Hughley, will tee off on Twitch July 27th 8pm EDT

Twitch and T'd Up Golf logo

Twitch and T’d Up Golf announce the third line up for the American Family Insurance T’d Up Invitational. T’d Up debuted with a smashing 1.2M views and 45,000 peak as viewers watched and used Twitch Chat with the celebrity golfers.

Donovan Carter will play Christopher McDonald, from the HBO show Ballers (AKA Shooter McGavin in Happy Gilmore), at 8pm EDT and Cedric the Entertainer will tee off against D.L, Hughley at 9:15pm EDT as they compete in The American Family Insurance Td Up Invitational. The golfers are competing for prize money and the opportunity to raise significant funds for the charities of their choice while their coaches, PGA TOUR’s Max Homa and Colt Knost, guide the competition on the virtual links of the course at Royal Birkdale Golf Course. Holly Sonders will announce both matches.

This highly anticipated two-night live-streaming event launched Monday, June 29 and Wednesday, July 1 featuring four individual, 9-hole stroke play matches taking place across the two evenings, with the golfers competing for prize money and the opportunity to raise significant funds for the charities of their choice.

The inaugural match featured Brian Baumgartner, best known for his role as Kevin Malone on The Office, and famed actor Don Cheadle, immediately followed by Hollywood icons Anthony Anderson and George Lopez. To add to the fireworks and friendly banter, Notah Begay III and Colt Knost “coached” the players, and Ryan Burr provided in-depth commentary along the way.

The competition on Monday night is presented by American Family Insurance and will stream live on the T’d Up Golf Channel ( The Twitter feed is @TdUpMedia and Instagram @TdUpGolf.

About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

About Group 33 Inc.
Group 33 is a global strategy and brand group specializing in sport, entertainment and consultative services. The firm fuses strategic consulting with award winning execution to drive world class clients. Group 33 Inc. The firm works with leading brands and companies in sports and entertainment to provide strategy, marketing and content development. T’d Up Golf/Media is a content development arm of Group33inc.

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