Industry News

PGA Show Connects announces free half-day virtual summit, Aug. 18

Multiple webinars addressing market trends, player development, customer experience and retail strategies, plus a virtual fashion show, offer important insights at no cost to industry professionals

PGA Golf Exhibitions announced today details for the PGA Show Connects Virtual Summit, Aug. 18, to include a half-day online event of multiple webinars addressing market trends, player development, customer experience and retail strategies. Registration is free to industry professionals at

The PGA Show Connects Virtual Summit will feature many industry leaders including PGA of America President Suzy Whaley, PGA CEO Seth Waugh, Sports & Leisure Research Group President Jon Last and influential thought-leaders representing the best in their fields from coaching, retail, fashion and customer service. The half-day summit will close with a fashion trends panel discussion and an engaging virtual fashion show, patterned after the successful London Fashion Week virtual event.

“While we may not be able to meet in Las Vegas for the PGA Fashion & Demo Experience this year, PGA Golf Exhibitions is dedicated to delivering resources, meaningful connections and innovative solutions to help move our industry forward,” said PGA Golf Exhibitions Vice President Marc Simon. “Especially now, as we all adapt to unprecedented, challenging times, sharing best practices and learning new strategies will help us all become more nimble and capable of changing through innovation. We all have the potential to come out the other side stronger and better connected than ever before.”

PGA Show Connects Half Day Virtual Summit

August 18th, 2020

11 a.m. - 3:30 p.m. EST/8 a.m. - 12:30 p.m. PST

Free registration:

11 a.m. – 11:15 a.m. Welcome & Update

Presented by Suzy Whaley, PGA, President, PGA of America, and Seth Waugh, CEO, PGA of America

11:15 a.m. 12 p.m. The Golfer in the COVID-19 Era: Insights from our Back to Normal Barometer

Presented by Jon Last, President, Sports & Leisure Research Group

12 p.m. – 12:45 p.m. Delivering What Customers Really Want Panel Discussion

Panel Guests:
· Suzy Whaley, PGA, President, PGA of America

· Bob Baldassari, PGA, Founder-CEO, Re-Imagine Golf

· Tom Morton, PGA, Director of Coaching & Development, Haggin Oaks

Moderator: Mike O’Donnell, Senior Director, Coaching & Player Development, PGA of America

12:45 p.m. – 1 p.m. Brief Intermission and Invitation to Explore Virtual Exhibitor Marketplace

1 p.m. – 2 p.m. Creative Retail Strategies During a Challenging Time Panel Discussion

Panel Guests:
· Buddy Christensen, President, Golfdom

· Devon Craddock Thew, Club Buyer, Kiawah Island Club

· Ken Morton Jr, Vice President Retail & Merchandising, Morton Golf LLC

· Tracey Stearns, Director of Retail, Congressional Country Club

Moderator: Mike Johnson, Senior Editor, Golf Digest/Discovery Golf

2 p.m. – 3 p.m. How to Get Better Results for Your Players and Make More Money in Less Time

Panel Guests:
· Dan Bubany, PGA, Assistant Golf Professional, La Paloma Country Club

· Tony Chavez, PGA, Tony Chavez Golf Studio
· Rion Groomes, PGA, Director of Golf at Keowee Key Golf Course

Moderator: Will Robins, PGA, RGX and WRGolf CEO and PGA.Coach Advisor

3 p.m. – 3:30 p.m. Apparel Trends Insights Panel Discussion and Virtual Fashion Show
Featuring Guests:

· Jessica Marksbury, Multimedia Editor, GOLF Magazine/

· Bailey Mosier, Host, Reporter & Writer, Golf Channel

· Brittany Romano, Associate Editor, Golf Digest/Discovery Golf

The Virtual Summit is part of the PGA Show Connects year-round online platform, which also includes a twice-monthly series of webinars offering free access to live and on-demand education and insights from industry leaders. Virtual Summit and webinar series participants are able to connect directly to industry presenters with question and answer sessions and real-time polling, accessible on any browser and any device. PGA Professionals actively participating in PGA Show Connects programs are able to receive MSR Education Credits. Full details and complimentary industry registration are available at

About PGA Golf Exhibitions and PGA Show Connects
PGA Golf Exhibitions, a division of Reed Exhibitions, organizes the PGA Merchandise Show in partnership with the PGA of America. Since 1954, the PGA Show has grown to annually welcome some 1,000 golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The 68th edition of the PGA Merchandise Show is scheduled for Jan. 26-29, 2021, in Orlando. Learn more at

In the summer of 2020, PGA Golf Exhibitions introduced PGA Show Connects, a year-round, interactive virtual community designed to complement in-person events and engage PGA Show attendees and exhibitors by offering live and on-demand access to premium content, digital business sourcing and professional networking programs. Learn more at

Media contacts:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662–3855,

PGA Worldwide Golf Exhibitions/Exhibitor: Greg Scott, (203) 840-5399,

PGA of America/Media: Michael Abramowitz, (561) 624-8458,