Industry News

Primland voted 2nd-best destination resort in USA Today's 10Best Readers’ Choice Travel Awards

Boutique resort nestled amid 12,000 Blue Ridge Mountain acres in Southwestern Virginia

MEADOWS OF DAN, VIRGINIA – August 11, 2020 – Primland, the luxury boutique resort nestled amid 12,000 Blue Ridge Mountain acres in Southwestern Virginia, was voted the No. 2 Destination Resort in USA TODAY’s “2020 10Best Readers’ Choice Travel Awards.”

Primland Highland Course and Lodge

A panel of experts partnered with 10Best editors to pick the initial nominees, and the top 10 winners were determined by popular vote that counted tens of thousands of votes.

“There are thousands of resorts in America; to be voted No. 2 in the country is an extreme honor,” said Steve Helms, Primland Vice President. “The vision of our founder, Didier Primat, was to create a special place where people can enjoy the spectacular Blue Ridge Mountains from our boutique luxury resort. Accolades like this let us know that we’re fulfilling that vision.”

A perennial recipient of various best-in-kind accolades, Primland has been named one of the top resorts in America on multiple occasions by Conde Nast Travelers readers, one of the best hotels in the country by US News & World Report (and most Instagram-Worthy), and one of the top 35 American golf resorts by Golf, Golfweek and Golf Digest (out of several thousand)

For more information or to book, visit, call 866-960-7746, or email

Primland logo

Primland ( resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature’s masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing ATV trails. Feel child-like wonder while star gazing from the first-class Observatory. Embrace treehouse lodging perches with panoramic views. Relish playing an award-winning trophy golf course. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes. For more information about Primland, visit, or call 866.960.7746.

Dan Shepherd,, 703.403.5317
Gary Trask,, 978-228-0314