Industry News

Imperial announces collaboration with Coronado Golf Course

Agreement features special limited-edition online collection of Imperial hats and T-shirts inspired by Coronado Island and the history of the California course

BOURBON, MO - Imperial Headwear announced today a new collaboration with the famous Coronado Golf Course located in the city of Coronado, California. The new collaboration includes a special limited-edition online collection of Imperial hats and T-shirts inspired by Coronado Island and the history of the course itself.

Imperial hats for Coronado Golf Course

To shop the new Coronado Collection by Imperial, click here.

Opened in 1957, Coronado Golf Course is rich in history, and widely known as a favorite destination for local residents and celebrities alike. The course is located right on the water and boasts incredible views of the harbor and downtown San Diego. It is no surprise Coronado Golf Course is rated as one of the best public golf courses in the nation.

Local legend Brian Smock is the Head Professional at Coronado Golf course. Smock grew up in Coronado and started playing the golf course at age 12. He later turned professional and had an 18-year playing career that took him all over the world. At one point during his playing days Smock was ranked as high as #251 in world rankings. He currently holds nine course records, including seven in San Diego County, and his lowest round ever at Coronado Golf Course shooting a record setting 60.

“I often pinch myself,” said Brian Smock, Head Professional at Coronado Golf Course. “I relish in the fact I get to keep making Coronado Golf Course a special place and add to the history.”

Imperial hat Coronado Golf Course

The new Imperial x Coronado Collection reflects that rich history with retro patches featuring the course’s crossed clubs and crown logo. Also, many of the styles in the collection are from Imperial’s DNA Project, which is a collection of styles that honor Imperial’s own storied history. These tried and true designs can be traced in Imperial Headwear catalogs from 1950 onward, which makes them a perfect match for this collaboration.

“Coronado is a very special place and Brian is a close friend of Imperial,” said David Shaffer, Vice President of Sales & Marketing at Imperial. “I am very proud to be developing unique partnerships with customers like Coronado Golf Course, telling their stories, and perhaps most importantly creating new retail opportunities.”

Visit for more information about the course, tee times, tournaments, instruction and more.

Imperial headwear logo

About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 97 of the Top 100 and over 70% of the Top 400 golf courses in the United States. The Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for four consecutive years.

Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.

For further information please visit or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at

Tori Venti
Marketing Coordinator
Imperial Headwear