This new app offers risk-free wagers for prizes during PGA Tour events
NEW YORK, NY September 14, 2020 – Want to add the excitement of real-time gaming to your PGA Tour viewing?
Now you can with Chirp, a free-to-play golf gaming app that allows users to compete against their friends by wagering on the outcome of PGA Tour tournaments, rounds and shots. With Cisco as its launch partner, Chirp was released today by 8AM Golf and is available to download on the Apple App Store and Google Play. The free-to-play, no-risk gaming platform kicks off just in time for the U.S. Open Championship at Winged Foot.
To kick off every tournament, Chirp users are given $10,000 in Chirp credits, plus a $5,000 bonus per round. With Chirp, the action never stops—users compete for valuable prizes and can place wagers on key shots they’re watching on live televised coverage. Using an algorithm based on PGA Tour data, historic trends and player momentum, Chirp generates real-time betting lines for real-time action, along with traditional full-tournament, single-round, match-up, and prop bets.
Chirp users automatically join the app’s “global league,” which means they compete with everyone else who’s Chirping at the moment, and they’re also given the option of launching their own smaller leagues with friends. For this week’s U.S. Open, Chirp will offer unique prizes and experiences to top finishers in the global league that range from a two-night, four-round experience at Cabot Cliffs for two people, a custom True Spec fitting and a full set of clubs, a trip to Mandalay Bay, hundreds of dollars’-worth of credit to GOLF.com’s Pro Shop, and more. By giving Chirp users the option of launching their own smaller leagues, Chirpers experience the thrill of competing for compelling global-league prizes with the excitement of competing directly with friends.
“Chirp is the future of golf gaming,” said Charlie Grace, President of Chirp. “For the first time ever, you and your friends can play alongside the pros in real time. Chirp brings the thrill of PGA tournament viewing to a new level, as you test your ability to predict outcomes on live shots. We are excited to bring this app to life and truly believe we have created golf’s new virtual clubhouse!”
In the month leading up to Chirp's public launch, beta testing revealed impressive engagement that suggests users are finding the product to be consistently compelling and deeply interactive.
● The average user is making 8 bets per tournament
○ 41% of users bet on 3+ days per tournament
○ 8% of users bet on all 4 days per tournament
● The top 10% of users are making 134 bets per tournament
● Live bets are the most popular bet type
"Cisco is a technology company built on innovation, and we are continually looking for ways to partner with organizations, individuals and products that build interest in the game of golf," said Brian Eaton, Director of Global Sports Marketing, Cisco. "We continue to see an opportunity to use technology to offer no-risk gamification for golf fans, and we look forward to seeing Chirp do just that."
As one of the largest technology companies in the world, Cisco has partnered with organizations such as the United States Golf Association (USGA), events such as the AT&T Pebble Beach Pro-Am, and a team of eight PGA TOUR and LPGA players to drive innovation in the sport of golf. As the Official Technology Partner of the USGA, Cisco’s video collaboration and networking solutions will help to power the 2020 U.S. Open at Winged Foot, delivering a one-of-a-kind virtual experience for players, fans and media.
About 8AM Golf
Chirp is part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and philanthropist Howard Milstein as the holding company that oversees his golf companies—all of which are dedicated to helping golfers at every level enjoy the game more. In addition to Chirp, other 8AM Golf companies include GOLF and GOLF.com, the Nicklaus Companies (in partnership with Jack Nicklaus); legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company that has fit more than 30,000 golfers worldwide; GolfLogix, the most-downloaded GPS app in golf; and Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems.
PRCG | Haggerty LLC
Isaac Benjamin, Ibenjamin@prcg.com
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