Industry News

Popular golf instructor Martin Chuck named Honma's newest brand ambassador

Chuck to host Happy Hours on social media promoting Honma

CARLSBAD, CA – Iconic golf equipment brand Honma is proud to name renowned golf instructor and Tour Striker Golf Academy founder Martin Chuck the brand’s newest ambassador. The charismatic Chuck, named one of the “50 Best Teachers in America” by Golf Digest and a GOLF Magazine Top 100 Teacher, is now promoting the Honma brand through his social media channels, on his website and is also integrating his Honma affiliation into his regular instructional content on Golf Channel’s popular Golf Pass platform (

Martin Chuck
Martin Chuck

Honma is also now well-represented at Chuck’s strongly-attended Tour Striker Golf Academy schools and camps at The Raven Golf Club Phoenix (AZ), where students can demo Honma equipment and have the option to be custom fit by at The Raven’s on-site True Spec Golf location.

“Martin Chuck is one of the industry’s most credible, influential and creative teaching professionals. We’re thrilled to welcome such an energetic, respected thought leader as Martin to the Honma family,” said Honma’s Vice President of Marketing, Brad Holder. “He’s built a brand golfers trust and a community of Tour Striker devotees who are playing better golf thanks to Martin’s expert instruction and easy, informative communication style.”

Starting September 21, Chuck will be hosting a daily Honma Happy Hour for 21 days straight to increase consumer awareness of Honma’s latest lines of Tour Release family of clubs. Chuck will also use this social media format to take viewer questions, educate golfers on swing and club fitting fundamentals and maintain an open dialogue with his and Honma’s followers on what they care about most in their games. Chuck will also continue to post Honma-related content on his Instagram Stories platform.

Chuck, a Canadian-born former touring professional and club pro, has seemed destined for a life in golf since his early years, having shagged balls for Canadian legend Moe Norman and worked as a range attendant for Hall of Famer George Knudson before the age of 10. Today, his Tour Striker brand includes his in-person and online teaching academies, the full line of Tour Striker training aids, junior coaching and video instruction. Plans call for Chuck to produce weekly video tips that will be “Brought to you by Honma Golf and Nike Apparel.” The videos will feature Honma equipment and performance stories built into Chuck’s lessons. Thousands who follow Chuck’s @martinchuckpga social media accounts will see him use and teach with Honma up close and personal.

“I’m super pumped to be teaming up with @HonmaGolf as a brand ambassador,” Chuck told his 42,000-plus Instagram followers. “Their TR20 line is absolutely fantastic, and the new equipment launching soon is even better.”

Watch for Chuck’s content on, and on his @martinchuckpga Twitter and Instagram accounts.

For more information about Honma Golf visit:

Honma Golf logo

About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, Honma offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the new game improvement XP- 1 line and the new Tour-inspired TR series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. Honma's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit

Honma Golf
Brad Holder
Honma Golf, Vice President Marketing
(760) 579-8280

Kevin Frisch PR
Kevin Frisch
(989) 614-0241

Joanne Miller
(815) 603-5119