Industry News

GolfNow partnership with The Bull at Pinehurst Farms generates record rounds and revenue since July reopening

GolfNow provides The Bull a full complement of technology and services

ORLANDO, Fla. (Sept. 22, 2020) – GolfNow today announced a new partnership with The Bull at Pinehurst Farms – the only Jack Nicklaus Signature golf course in Wisconsin – which recently reopened with new owners and a renewed vigor. GolfNow is providing The Bull a full complement of technology and services, building on an agreement the club previously established with GolfNow and EZLinks Golf, now a GolfNow company.

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Located just under an hour’s drive from Milwaukee and showcasing Wisconsin’s picturesque landscapes, The Bull now is benefiting from the EZSuite management system, EZTee Pro tee sheet and all the elements included in the GolfNow Platform. Those include a white-label booking engine for its website, a marketing suite for enhanced communications with its golfers, as well as wide-ranging exposure for the club to the millions of golfers who search for and book tee times through GolfNow’s industry-leading tee-time marketplace.

Since reopening on July 23, The Bull’s partnership with GolfNow has helped the club generate 52 percent more rounds and 165 percent more revenue year over year during the same time period. In fact, more revenue was generated on behalf of The Bull during the remaining eight days in July than for the entire month in 2019.

“GolfNow has been critical to our restart and helped us achieve a very aggressive reopening plan,” said John Dunfee, President, The Bull at Pinehurst Farms. “Accepting online bookings was key, and that could not have been done without incorporating GolfNow’s seamless technology into our daily operations. Also, the training they provided as a new user of their technology was invaluable to our early success. It freed up our staff to focus more on helping our customers on-site.”

The highly acclaimed Bull at Pinehurst Farms is ranked among the top-three in Wisconsin and has earned top-100 distinctions from a variety of professional golf course reviewers over the years. Formerly the Pinehurst Dairy Farm, the rolling terrain was transformed into a challenging and scenic layout in 2003, and now provides a great test of both distance and accuracy.

About GolfNow
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Media contact:
Dan Higgins
GOLF Channel Communications