Industry News

Honma Mobile Experience adds 2 new key markets

Expert fitters bring detailed, custom approach to club fitting to the Midwest and Pacific Northwest

CARLSBAD, CALIFORNIA Honma Golf is proud to welcome two new Mobile Experience master fitters to the team in the Chicago and Seattle markets. A key personalized consumer relations initiative by the iconic golf equipment brand Honma Mobile Experiences established across North America deliver elevated, tailored fitting experiences at private golf clubs, public/resort courses, and domes. With Honma Mobile Experiences covering nearly three dozen key states and two regions of Canada with 14 purpose-built Mercedes-Benz Sprinter vans, this growing custom fitting program is helping golfers gain a personal connection with the Honma brand and its innovative product line-up.

Honma Mobile Experience club fitting

Joshua Williams based in Seattle, Washington joins the Honma Mobile team with 20 years of experience in the golf and hospitality industry including playing golf professionally, golf professional, Director of Golf, General Manager, corporate development and branding for numerous fortune 500 companies. Williams’ territory includes the Pacific Northwest spanning over Washington, Oregon, and Idaho and is excited to share Honma’s full array of beautifully crafted performance clubs.

Chicago native, Joseph Jung’s focus will include Illinois, Iowa, Minnesota, Missouri, and Wisconsin. Jung is a 35-year industry veteran specializing in custom fitting and sales strategies. His expertise is well suited to deliver Honma Experiences fitting every golfer with their perfect match.

“As the Honma brand continues to grow throughout North America, we're proud to welcome Joseph Jung and Joshua Williams as our newest Honma Mobile Experience master fitters,” said Brad Holder, Vice President of Marketing. “Their valued relationships will be a tremendous asset in getting Honma equipment into the hands of more golfers in their territories.”

Each Honma Mobile Experience gives players a premium, intimate, hands-on opportunity to test and be fit for one of the new TR21 golf clubs; TR21X Irons, TR21 FTi “BIG-LB” Fairway Metal, TR21 F Fairways, TR21 H Hybrids and TR20 drivers. Mobile units deliver an unparalleled fitting session in which players are custom fit into the perfect family of Honma clubs for their game, Tour Release, BERES, T//World, and award-winning custom wedges.

Honma TR family of clubs

At a Honma Mobile Experience fitting, golfers test a full matrix of Honma’s hand-crafted heads and proprietary shafts, as well as leading third-party brand shafts during the 1:1 personalized fitting session. The opportunity to work with a master fitter using a state-of-the-art Foresight GC Quad launch monitor is integral to each experience, which includes a follow-up email with launch data and equipment recommendations and provides a direct pathway for the player to interact with the brand.

Each Honma Mobile Experience follows strict protocols for safety, sanitation and physical distancing. Every fitter is trained to make the golfer’s health and safety a top priority at every fitting.

Honma Experience and Honma Mobile Experience fittings are available by reservation. To book a fitting, click, email or call 844-476-4653.

Honma logo

About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, Honma offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the game improvement XP- 1 line and the Tour-inspired TR20 series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. Honma's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit

Honma Golf
Brad Holder
Honma Golf, Vice President Marketing
(760) 579-8280

Kevin Frisch PR
Joanne Miller
(815) 603-5119

Kevin Frisch
(989) 614-0241