Industry News

Sand Valley is now open year-round

Nature-focused resort invites guests to enjoy its inaugural fall and winter seasons

Rome, Wisconsin (December 8, 2020) – Recognized as one of the premier destinations in the Midwest for its award-winning golf experience, Sand Valley announces its expansion to now provide Fall & Winter offerings for the first time in the resort’s history. This month, the resort officially opens for its inaugural fall-winter season, providing guests a luxurious yet tranquil retreat among the tumbling prehistoric sand dunes of central Wisconsin.

“We’re incredibly excited to introduce guests to the raw beauty and unique landscape of central Wisconsin throughout all four seasons,” said Chris Keiser, Co-Owner of Sand Valley. “This year more than ever, people are looking for a safe way to escape with their family and loved ones. With a plethora of outdoor adventures to explore and a cozy indoor setting with roaring fires, we feel that we’re well positioned and prepared to give guests that perfect Midwest getaway.”

Adventure Awaits
Beyond the links, the resort invites families, friends and couples to reconnect in nature through outdoor adventures, such as hiking, fat-tire biking, bird watching, fishing, yoga, and more. Once the weather allows, Sand Valley will offer additional thrills including cross-country skiing, snowshoeing, ice fishing, ice skating, sledding, star gazing as well as convenient transportation to other local area winter attractions.

To keep spirits bright throughout December, the property will be dressed in holiday lights and offer a variety of festive activities during the first three weekends of the month, including Christmas cookie and ornament decorating, gingerbread house decorating classes, a hot chocolate and hot toddy bar at the onsite Mammoth Bar. Additionally, the property will kick off the new year with a wellness weekend, including an exclusive New Year’s Eve dinner and outdoor fitness activities. The Sand Valley team is available to assist in booking and coordinating an unforgettable experience. Reservations should be made in advance for all activities.

Expertly Appointed Accommodations
Complete with luxe finishes and panoramic views, freestanding cottages ($900+) are now available seven days a week. No need to leave furry friends behind, the dog-friendly cottages serve as a luxurious and comfortable outpost nestled into the rugged sand barrens and oak savannas that surround them. Featuring four king bedrooms, a luxurious open concept kitchen and living room with a fireplace, Sand Valley is the perfect option for a serene and secluded retreat – with amenities just a speed dial away with complimentary shuttle service. Additional room categories are available for bookings from Thursdays – Sundays between December and March 31, including Lodge rooms ($225+) and Leopold Cottage ($550+) rooms. 

Enjoy nourishing and locally sourced dishes and themed menus at Aldo’s Farm & Table, grab a drink at the main watering hole, Mammoth Bar, or indulge in the hot drinks, tasty treats, and sweeping views at Craig’s Porch. Each menu is curated by Sand Valley Chef Jon Keeley with a local flair to deliver delicious dining experiences with friendly Wisconsin service. Since most Sand Valley cottages are furnished with a full kitchen for cooking and dining, pre-packaged meal kits with local ingredients and recipes curated by Sand Valley chefs await guests upon request, including grocery deliveries in advance. For those who prefer to skip the prep and enjoy a delicious chef-curated meal in the comfort of their cottage, private dining and in-home meals are also available upon request.

Sand Valley’s newly expanded fall and winter offerings provide the ideal back-to-nature getaway that families, friends and couples are looking for this holiday season and beyond. The health and safety of guests and staff is of utmost importance and has been considered in every element of the fall and winter operations. From lodging options to enhanced housekeeping procedures to frictionless delivery options, Sand Valley takes the health and wellbeing of visitors incredibly seriously. For more information on the new seasonal offerings, the resort’s health and safety protocols or to book a stay, please visit: or call 888-398-8671.

Sand Valley sits on more than 10,000 acres of land in the tumbling prehistoric sand dunes of central Wisconsin. Developed by the Keiser family, Sand Valley showcases massive, 80-foot exposed sand dunes and views that help guests reconnect with the raw beauty and serenity of the outdoors. Explore this incredible landscape for a day, weekend, or extended stay. Home to three different onsite dining options and a cozy, well-appointed lodge, and freestanding cottages, many of the resort’s accommodations are equipped with comforts of the ideal home away from home while offering stunning views of the property. In addition to three award-winning golf courses, guests are invited to enjoy resort activities like grass tennis, hiking, fat-tire biking, fishing, cross-country skiing, and more outdoor adventures at Sand Valley. For more information, visit

Media contacts:
Megan Godfrey, KemperSports | 312-888-2119

Brandon Carter, Sand Valley | 715-325-9500