Industry News

Golf Life Navigators shows buyer demand shifting toward gated golf communities

GLN data shows that 64 percent of prospective Sun Belt golf buyers would like to live in a gated golf community — up 13 percent since 2019

(NAPLES, Fla.) – Golf Life Navigators (GLN) – the world’s only virtual marketplace for consumer-to-club connections – has found 64% of prospective Sun Belt golf buyers would like to live inside the gates of their future golf community – up 13% since 2019.  

Per GLN’s data and past trend reports prior to 2020, only 51% of golf buyers were eyeing real estate in the gates of their future golf club. In a recent study of prospective member buying trends, GLN officials discovered a number of trends occurring in the marketplace for private club memberships in the Sun Belt. The most significant trend, “consumer demand to live inside a gated golf community.”

 “For the past 36 months, we have been watching this statistic very closely,” says Jason Becker, CEO of Golf Life Navigators. “Understanding the dynamics of private club communities, we know capture rate of new golf member vs. community home buyer is extremely important to the long-term health of the club. To see this dramatic shift in demand has us optimistic the trend will last well into 2021.”

In addition to the survey data, GLN was also able to ascertain the primary reason(s) for the change in sentiment from future buyers to the marketplace. Safety, security, and living in a controlled environment were provided as primary motivations for consumers’ search criteria going forward.

 “My wife and I have been considering a winter move to Florida and joining a golf club,” says John Hegel, prospective member from the Mid-West.  “After the events and disruptions of 2020 however, we think living in a secured gated golf community will help provide the extra peace of mind to make the overall experience much more satisfying. Knowing that our neighbors will also be fellow golfers, and share common interests, certainly holds weight in the decision process as well.”

Sample size for the November 2020 real estate study consisted of 1,000 Sun Belt buyers of golf, real estate and lifestyle. To request a copy of the survey - and year ending report - please email Dylan Smith, Director of Sales at Golf Life Navigators. or call (800) 447-8707.

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About Golf Life Navigators
Based in South Florida with active presence across the U.S., GLN efficiently eases the process of determining the precise golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life.  Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets.  The company has two complimentary organizations:  Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information:, 800.447.8707. 

Jason Becker
Golf Life Navigators