Industry News

Golf Advisor moves its industry-leading travel, ratings and review website content to GolfPass, creating ultimate golfer resource within NBC Sports digital golf portfolio

ORLANDO, Fla. (Jan. 6, 2021) – Golf Advisor, golf’s go-to website for course reviews and expert travel information since 2014, has completed its transition within the NBC Sports Group digital portfolio to its new online destination within GolfPass.

With the move, users can continue to access all the same Golf Advisor content for free but, now, within a dedicated section on GolfPass, the sport’s most comprehensive digital destination and membership program offering exclusive content and benefits.

“We’re building GolfPass to be the ultimate golf ecosystem where golfers can find everything they need to play more golf and better golf,” said Amanda Norvell, vice president, Direct-to-Consumer Product/Services. “More of our members and visitors now will have access to great Golf Advisor assets, including the largest course directory and ratings system in golf, as well as expert editorial insight about all the best places to play.”

Golfers have come to rely on Golf Advisor’s comprehensive golf course directory, which features information on more than 34,000 golf courses, as well as its industry-leading, 1 million-plus golf course ratings and reviews of more than 16,000 golf courses worldwide. Other popular offerings include the Golf Advisor’s vast library of articles and videos created by the website’s seasoned editorial staff, including Brandon Tucker, Jason Deegan and Tim Gavrich. The highly-anticipated Golfers’ Choice lists, which recognize top courses in a variety of categories, will be revealed on Jan. 7; and traveling golfers appreciate the selection of customized vacation packages that couple resort accommodations at Troon-affiliated courses in the most popular golf destinations around the world.

As interest in golf and participation soar in 2020, both GolfPass and Golf Advisor are enjoying record years. Golf Advisor’s unique users have increased nearly 50 percent year over year, with golf course reviews at an all-time high – up 75 percent. GolfPass has enrolled a record number of new members in 2020, who joined with existing members to watch more than 10 times more instructional and entertainment video than in 2019. Additionally, GolfPass members have played more than 2.1 million rounds of golf so far in 2020, an increase of 31 percent.

GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF: GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive benefits designed to help every type of golfer – from beginner to expert – play more and better golf. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game and high-quality video content. Series included in the vast library of video content available exclusively as part of a GolfPass membership, are originals like The Conor Moore Show, Breaking into the Game: Juniors with Michael Bannon, My Daily Routine, My Roots, and more. A GolfPass membership is available in North America at, in the U.K. and Republic of Ireland at, and in Australia at The GolfPass membership also is available via connected TV, iOS and Android apps.

-NBC Sports Group-

Dan Higgins
GOLF Communications