Industry News

PGA Value Guide to attend 2021 virtual PGA Merchandise Show

(RALEIGH, N.C.) – PGA Value Guide – developed under a licensing arrangement with the PGA of America to provide the golf industry’s authority voice for up-to-date values of pre-owned golf equipment – will exhibit at the 2021 Virtual PGA Merchandise Show January 27-29, and will be available demonstrate why it is one of the key industry business tools available to every PGA Professional and golf shop in the U.S.

“Accepting trade-ins of previously played equipment is a crucial retail tool that every golf shop should be using to serve their members and customers and to grow facility revenue!” stated John Marino, PGA Director of Golf at Old Chatham Golf Club and 2020 Carolinas PGA Merchandiser of the Year. "The PGA Value Guide is an easy process and gets money back for our membership," added Douglas Farrell, PGA Head Golf Professional at Olympia Fields Country Club.

The PGA Value Guide offers the PGA Professional and the golf consumer the highest everyday values available in the golf industry for previously played equipment and periodically provides additional trade-in incentives. Ed Byman, CEO of Global Value Commerce, Inc. added, “In addition, high introductory price points and longer product lifecycles for new products have resulted in unprecedented trade-in values for consumers, and there is no better time for the consumer to trade golf equipment for the latest technology.”  

In addition to providing the PGA Professional with the industry-leading pre-owned club liquidation tool, the PGA Value Guide is pleased to announce that in early 2021 it will extend its service to PGA Professionals by providing assistance with the liquidation of unsold merchandise, including GPS/Rangefinders, Apparel, Footwear, Golf Bags, Golf Balls and Golf Shoes. "The PGA Value Guide is a great resource to liquidate demos, trade-ins, and excess inventory. I highly recommend each PGA Professional work with the PGA Value Guide," noted Patrick Crow, PGA Director of Golf at Chicago Highlands Club.

As part of its continual effort to drive greater value to the PGA Professional, the Value Guide launched the Leaderboard Trade-in Program to provide additional incentives to PGA Professionals to use the PGA Value Guide to address their needs to liquidate used and excess inventories of new products. “The program offers additional incentives to ensure that the PGA Professionals that use the Value Guide receive maximum value for their trade-ins, so they can offer aggressive trade-in values to their customers and continue to stock and sell the latest equipment on the market. Trade-ins are part of the new landscape for purchasing clubs and the PGA Value Guide provides an easy-to-use site. Receiving a bonus check is an added benefit!" commented Peter Micklewright, PGA Head Golf Professional at Edgewood Country Club.

The PGA Value Guide is also available to consumers. Millions of golfers turn to the PGA Value Guide to ensure they receive the highest overall trade-in values for their pre-owned equipment. For more information on the PGA Value Guide:

About Global Value Commerce
Headquartered in Raleigh, NC, GVC is a technology e-commerce solutions provider, secondary market (“re-commerce”) expert and owner/operator of one of the world’s largest e-commerce platforms for pre-owned golf equipment and new golf gear. Its golf vertical flagship site – – and companion sites,, and are the leading online destinations for golfers seeking new golf equipment, accessories and apparel, as well as previously played golf gear. Through innovative technologies and practices, GVC specializes in allowing its customers to Try. Buy. Trade. GVC is also the host of, a website that offers an incredible selection of products to support hunting, camping, hiking and other outdoor activities. is home to Utry®, the golf industry’s first exclusively online club trial program that allows golfers to test new equipment from all of golf’s leading manufacturers for a two week period. This includes drivers, fairway woods, hybrids, full iron sets, wedges and putters as well as GPS/Rangefinders. Since its inception in 2018, tens of thousands of golfers have tested new products before they made a purchase, where, when and how they wanted, using Utry®.

Beyond its popular retail channels, the company’s PGA Value Guide catalogs vast product information, sets industry standards on pre-owned pricing and is used by millions of golfers to determine the value of their trade-ins. The Value Guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.

GVC employs 130 people, including PGA Professionals as well as other golf, hunting, camping and hiking equipment experts who develop extensive product content and advise customers about how different types of equipment can increase their enjoyment in their outdoors activities. Distribution centers in North Carolina, Utah and in Mississauga, Ontario total 100,000 square feet and house more than 350,000 units at any given time.

More information:, 866.843.0262