Industry News

Replaceable spikes from PrideSports® used by winners of Farmers Insurance Open and Omega Dubai Desert Classic

BRENTWOOD, Tenn., February 2, 2021 – The MacNeill Pride Group confirms the winners of the PGA TOUR’s Farmers Insurance Open and European Tour’s Omega Dubai Desert Classic relied on replaceable cleat solutions from CHAMP® and Softspikes®.

Capturing his ninth PGA TOUR title, the 30-year-old winner of the Farmers Insurance Open secured a commanding five-shot victory at Torrey Pines Golf Course outside of San Diego, CA.  He trusted ProStinger cleats from CHAMP® in his FootJoy DryJoy shoes, a spike model that combines a steel tip for ultimate traction with a high impact polymer for durability and comfort. Beyond the winner, 22 of the top-28 finishers all chose replaceable spikes in their respective footwear.  

On the European Tour’s Omega Dubai Desert Classic, held on the Majlis course at Emirates Golf Club in Dubai, the winner relied on Pivix from Softspikes® in his Nike shoes. It was the Englishman’s 21st professional victory.

“The fields in both of these events were absolutely stacked, but it’s no surprise that the winners chose our cleats to provide the traction needed to execute every aspect of their games,” said John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group.

Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at and

PrideSports — Logo 11.13.2020

About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

Media Contact:           
Lauren Haber
Verde Brand Communications