Industry News

Brella unveils new style with snap-on sleeves

Rochester, NY (February 2, 2021) -- Umbrella, parka, poncho, rain jacket. They’re all designed for protection from the elements.

So is “Brella®.” 

Never hear of it? You will. The Brella is a unisex, loose-fitting, one-size-fits-most garment that integrates the best features of all of the above into a high-quality, patented rain jacket.

Adjustable snaps allow a customizable fit, matching both your shape and whatever outdoor activity you’re planning that day. The Brella offers head-to-waist protection, a high 20,000 mm waterproof rating, freedom of motion, snap-on sleeves, a retractable hood, and is easily packable, all at an affordable price.

Brella 2020 Team USA

New this year is the lightest Brella yet – the 2020J (20K waterproof/20K breathability) is a jacket design weighing in at just 14 ounces. Waterproof and breathable, it features a retractable hood that affords peripheral vision.

Total protection is ensured with a heavy-duty, full-length, waterproof front YKK zipper, outer and inner storm flaps, and two outside pockets with waterproof zipper closures.  The new model comes with two sets of snap-on sleeves:  solid navy and stars and stripes, or navy and EU stars, perfect for cheering on your favorite team in September’s Ryder Cup!

For retailers, the Brella is customizable with corporate or club logos and comes in navy blue.  Other colors are available with a minimum quantity order of 100 pieces or more.   

Ideal for playing golf, the Brella is also adaptable for boating, fishing, hiking, kayaking, hiking, or just spectating. Versatile, lightweight, and easily stuffed almost anywhere, it is sure to become your take-anywhere, ready-at-a-moment’s-notice weather beater.  It also can be adjusted to cover a backpack, keeping you and the contents dry. 

Pre-sales of the new style are open now on the web site at List price in the U.S. is $99 retail and discounts are available for quantity purchases. The Brella 2020J is offered for pre-sale at a 25% discount and distributor inquiries are welcomed. Projected delivery is early August 2021.   

Brella — Logo

Media Contacts:
Karen Moraghan
Hunter Public Relations


Hugh Rundle