Industry News

Opportunity for juniors to learn from golf’s top instructors with complimentary GolfPass video membership

Next phase of new partnership with GolfNow offers Youth on Course members access to free instruction, original shows and Golf Channel’s video vault through NBC Sports’ GolfPass

ORLANDO, Fla. (Feb. 3, 2021) – The Youth on Course-GolfNow partnership enters its next major phase today by offering all Youth on Course members a complimentary GolfPass video subscription, giving more than 100,000 young people access to hundreds of hours of high-quality instruction and entertainment programming on demand.

The recently announced partnership is taking major steps toward ensuring the vitality of golf as a recreational choice for kids. GolfNow’s custom technology and GolfPass’ digital content will continue to help Youth on Course create more affordable and equal access to the sport for junior golfers in all 50 states, no matter their socio-economic circumstances.

“Golf is always more enjoyable when you see improvement in your game,” said Adam Heieck, Youth on Course CEO. “Not only will our kids now have on-demand access to more than 20 years of great GOLF Channel entertainment through GolfPass, but also exclusive access to instruction from some of the best golf coaches in the business, like Chris Como and Martin Hall, to help them learn and improve.”

“We’re excited to help the next generation of golfers through our partnership with Youth on Course by providing free access to the GolfPass library of content, which has been expertly developed and curated for golfers of every skill level and age,” said Amanda Norvell, Vice President of Direct-to-Consumer Products/Services, GolfPass. “When you play golf better, you want to play more and you certainly enjoy it more. GolfPass offers lessons from the best coaches in the world, like Michael Bannon – Rory McIlroy’s lifetime coach – to help golfers everywhere do just that.”

GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF:  GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive benefits designed to help every type of golfer – from beginner to expert – play more and better golf. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game and high-quality video content. Series included in the vast library of video content available exclusively as part of a GolfPass membership, are originals like The Conor Moore Show, Breaking into the Game: Juniors with Michael Bannon, My Daily Routine, My Roots, and more. GolfPass’ expert staff of golf instructors include Michael Bannon, Chris Como, Martin Chuck, Martin Hall and fitness expert Don Saladino. A GolfPass membership is available in North America at, in the U.K. and Republic of Ireland at, and in Australia at The GolfPass membership also is available via connected TV, iOS and Android apps.

About Youth on Course Youth on Course helps young people grow and succeed both on and off the course by providing opportunities to play, learn, grow, and build relationships through affordable, inclusive access to play. More than 100,000 members play more than 100 courses for $5 or less, benefit from career opportunities through its caddie and internship programs and pursue higher education through college scholarships. Headquartered in Pebble Beach, Youth on Course is a 501(c)3 organization that began as the charitable arm of the Northern California Golf Association. Since 2006, more than 1 million rounds have been played by Youth on Course members and nearly $2 million has been awarded in college scholarships. Youth on Course serves young people, ages 6-18, across North America and parts of Canada, including  Alberta and Ontario. 

-NBC Sports Group-

Dan Higgins
NBC Sports Digital