Industry News

GolfNow and Indigo Golf Partners extend partnership

Extension highlighted by best-selling G1 technology as management solution and GolfNow as preferred tee-time distribution partner

ORLANDO, Fla. (Feb. 4, 2021) – GolfNow, golf’s technology and services leader and operator of the world’s largest online tee-time marketplace, today announced it has extended its seven-year partnership with Indigo Golf Partners, a division of Troon, the world’s largest golf management company.

Building on long-term collaboration and success between the two companies, the new agreement will continue offering participating Indigo properties within its 160-property management portfolio access to G1, GolfNow’s most-advanced business management technology, which can combine all software and operating systems utilized by a golf course facility into one platform. Demonstrating the flexibility of G1, GolfNow is developing custom technology within the platform to satisfy Indigo’s current and future needs.

“Leading the golf industry through technology and innovation has long been a priority for our organization,” said Alex Elmore, President of Indigo Golf Partners. “Our partnership with GolfNow has enabled us to accelerate these efforts and we are excited to continue this collaborative relationship to enable further advancement for our company, our clients, our guests and our industry.”

Within the partnership, Indigo Golf Partners-managed courses can leverage additional GolfNow technology and services, including a white-label booking engine, pricing algorithms and wide-ranging exposure to the millions of golfers who search for and book tee times through the largest online tee time distribution portal in the world. Other emerging GolfNow technologies gaining popularity and available to Indigo Golf Partners are:

  • SmartPlay – technology found within G1 and running through the GolfNow app, allows a golfer to search for, book and pay for a tee time in advance, as well as check in and head directly to the first tee.  A variety of additional features will be introduced automatically into the technology over time, with no extra work or time required from the golf course operator.
  • GolfNow Payments – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.

For more than 30 years, Indigo Golf Partners has built a reputation as one of the country’s top golf course management companies. Both Indigo and its parent company, Troon, are valued and long-time GolfNow partners.

“We are thrilled to extend our growing relationship with Indigo,” said Jerramy Hainline, senior vice president and general manager, GolfNow. “Their addition to the Troon portfolio brings together two of our greatest partnerships and we look forward to continuing to bring innovation and value to this combined group of great facilities.”

About GolfNow 
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Indigo Golf Partners
Dedicated to optimizing all that the sport and business of golf offers, Indigo Golf Partners, a division of Troon, manages more than 160 golf courses, country clubs and resorts in 29 states. Leveraging over 30 years of expertise, Indigo Golf Partners specializes in full-service property management as well as assistance in specific segments of the golf business. They include modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing, public relations, HOA integration, technology, special events and financial management. More information:, 703.761.1444.

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus, 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 620-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis, and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Princeville Makai Golf Club on Kauai; Champion Hills in Hendersonville, North Carolina; Ocean Club in Paradise Island, Bahamas; and Vattanac Golf Resort in Phnom Penh, Cambodia. For additional news and information, visit, or connect with Troon on

Facebook, Twitter,  Instagram, Troon Chronicles, Press Room, or subscribe to Troon Magazine.

-NBC Sports Group-

Dan Higgins
GolfNow Communications

Lauren Nodzak
Indigo Golf Partners

Rob Myers