Industry News

Duran Golf Club re-establishes partnership with GolfNow

Links-style course on Florida’s Atlantic Coast joins golf’s largest tee-time marketplace

ORLANDO, Fla. (Feb. 12, 2021) – GolfNow and Duran Golf Club again have joined forces, re-establishing a partnership that now will provide the Florida club with GolfNow’s industry leading technology and services, as well as access to the world’s largest tee-time marketplace. The reconnection to GolfNow builds on an agreement the club previously established with EZLinks Golf, now a GolfNow company.

Located in city of Viera on Central Florida’s east coast, Duran Golf Club will continue to benefit from the industry’s leading EZLinks-branded technology by GolfNow, including the EZSuite management system and EZTeePro electronic tee sheet, to manage its operations. Also featured in the new partnership are all the elements comprising the GolfNow Platform, including custom website design and development, a white-label booking engine, and a showcase to the millions of golfers who regularly use GolfNow 24/7 to search for and book tee times online.

“With the innovative technology advances that have been made over the years and the ongoing trend of golfer clientele utilizing online services, Duran Golf Club made the decision to re-establish the partnership with GolfNow,” said Duran Golf Club’s Head Professional Matt Morrison. “We feel that by partnering with the top golf marketing service in the world we will be able to reach new players and offer Duran golfers an exceptional experience in online services, not only from booking reservations but enhancing the total Duran experience.”

The championship layout at Duran Golf Club harkens to links-style golf, with wide landing areas on the fairways, native grasses and trees, as well as subtle mounding around undulating greens. The course architecture pays particular attention to ensuring a round of golf that is both challenging and enjoyable for the experienced and novice, alike. And with the Atlantic Ocean nearby, coastal breezes are included at no extra charge. Duran also offers ample practice amenities, including a short course and a driving range that also includes mounded areas for short-game training.

“We’re thrilled to welcome Duran Golf Club back to the GolfNow Platform,” said Joe Del Rossi, National Sales Director, GolfNow. “Today’s golfer loves the ease and convenience of booking online and using technology to enhance their overall playing experience. We’re looking forward to connecting Duran to this ever-growing customer base.”

About GolfNow 
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Dan Higgins
NBC Sports Digital