Industry News

V1 Sports partners with golf training aid experts Eyeline Golf

Eyeline CEO Sam Froggatte to provide putting education to V1 audience

Novi, MI – ln a move to offer more, and better, game improvement tools to its audience of amateur golfers and teaching professionals, V1 Sports recently partnered with golf training aid aficionados Eyeline Golf. Numerous Eyeline Golf products are now available in the online pro shop at and Eyeline founder Sam Froggatte will be creating content that educates golfers and instructors on practicing with feedback – especially in the area of putting. Eyeline Golf’s unique array of putting and swing training products have developed a loyal following among playing professionals on tours across the globe as well as amateurs in search of lower scores.

“Eyeline has actually worked with V1 for 15 years - not at this level, but we were talking about apps and the like 15 years ago,” Froggatte says. “V1’s customer set is looking for answers that V1 is identifying. So, expect to see a swing or stroke fault that V1 identifies and that Eyeline addresses to fix that fault. It may sound like: ‘Oh, looks like you're having an issue with your putter coming back outside, so let's train with this Eyeline product to help you bring the putter back on path.’ It's not in your face. Nobody else in the industry can do this.”

Eyeline 1

Although Eyeline sells 75 products geared at helping golfers remedy every facet from full swing to putting stroke, the brand specializes in putting aids. “It's hard to find a putting issue that we can't solve or that we haven't addressed,” says Froggatte. “That’s why right now, we have 16 of the top 20 Tour pros in the world rankings using our putting devices.”

Interestingly, the company started nearly 20 years ago when Froggatte was an aspiring golfer who wanted a mirror to help himself putt better. After he couldn’t find one good for watching his own putting stroke, he brought his own to market. After making putting-specific products for 15 years, the company diversified to full swing devices. Eyeline now makes a handful of putting mirrors and they collectively make up the company’s top-selling category.

Eyeline — Sam Froggatte

“We’re thrilled to partner with such an established, well-respected company,” says V1 Sports CEO Bryan Finnerty. “Sam Froggatte’s never-ending commitment to innovation and finding solutions to make golfers better nicely complements our mission to help expedite their game-improvement journey. Playing professionals and serious amateurs trust Eyeline products so that further credits the brand’s reputation and speaks to the potential we have to offer fun and creative ways to help golfers improve.”

Currently, these Eyeline Golf training aids are available on

Putting Aids:
Check Point Swing Laser Groove+ Putting Laser Classic Eyeline Putting Mirror MyRoll 2-Color Golf Ball (3-Pack) Practice T with Mirror

Groove Putting Mirror – Special Edition Full Swing Aids: Impact Cube Speed Trap 2.0 Tee Box Alignment Station 2.0

Eyeline 2

The enterprising Froggatte is a former Evans scholar at the University of Colorado and spent his pre-Eyeline days as sales rep for IBM and various golf companies. Today, nearly 600 professional golfers use Eyeline Golf training aids and Froggatte has developed his teaching acumen to a degree that greatly informs the design and features of his devices. “I tell golfers to work on one thing at a time. For instance, if the V1 Pro software tells me that the putter face into impact is open, the stroke is too long, and I'm not bringing it on the right path. I say just focus on the face first. Everybody’s swing has many faults. I just like to focus on one thing at a time,” he says.

To learn more about Eyeline Golf, visit To see the Eyeline products V1 Sports has available for purchase, visit

New V1 Sports Logo

About V1 Sports 
Founded in 1995, V1 Sports (V1) is the leader in golf swing analysis software. The V1 golf teaching software and golf training apps deliver top instruction by connecting golf professionals and golfers to improve performance. V1 is recognized as the pioneer in delivering seamless video lessons with integrated telestration and voiceover. V1 products capture, review and analyze swing video for the creation and sharing of golf lessons and instruction content. To date V1 has delivered over 4 million internet video lessons by its more than 10,000 PGA golf professionals, including many Top 100 instructors. V1 Pro software is used by the most respected coaches, instructors, athletes and training facilities around the world. The V1 Golf and V1 Game apps also enjoy worldwide leadership among consumers as evidenced by millions of downloads. Visit Follow V1 on Twitter, Facebook, and Instagram @v1sports.

Media Contacts:

V1 Sports
Kelly Hurst Director of Marketing
(734) 357-2988

Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241