Industry News

True Spec Golf and Doma Golf open new studios in Geneva, Munich and Paris

The undisputed leader in custom golf clubs grows international presence in key European golf markets

SCOTTSDALE, AZ (March 15, 2021) — True Spec Golf, the global leader in data-driven club fitting and building, is opening its newest indoor studios in Geneva, Munich and Paris in partnership with Doma Golf. The collaboration, which already operates an outdoor location in Switzerland, positions True Spec’s hallmark custom fittings and best-in-class customer service as a valuable amenity in three of Europe’s leading golf markets.

To book an appointment at any European True Spec location, visit

TSG — Geneva

The new studios join an impressive roster of over two dozen first-class golf venues to offer the True Spec fitting experience. The undisputed leader in luxury fitting now has four European studios, along with 21 locations in select settings across North America.

“We are thrilled to be expanding our European presence to meet the growing demand for elite equipment customization,” True Spec CEO Hoyt McGarity said. “We look forward to our continued success with Doma Golf as we introduce more golfers to the True Spec experience in Europe’s leading golf markets.”

TSG — Munich

The Paris and Munich studios allow for year-round club testing and customization. Both studios incorporate the latest in swing assessment technology: True Spec Munich utilizes GCQuad Foresight technology, whereas True Spec Paris uses Trackman technology and also features a state-of-the-art putting studio. Each facility comes with club blueprint stations, as well as loft and lie machines.

In Switzerland, True Spec’s new indoor studio is located on the eastern shore of Lake Geneva. Just five minutes away from Geneva Golf Club, the new location features two Trackman simulators, a pro shop for golfing accessories, and a Lacoste clothing boutique.

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, the new studios allow customers to undergo the same proprietary brand-agnostic evaluation that True Spec provides PGA and LPGA professionals. Using state-of-the-art swing assessment technology and an industry-leading club matrix featuring more than 35,000 clubhead and shaft combinations from leading manufacturers, True Spec Master Fitters prescribe players with the perfect equipment that fits their swing and improves their game. True Spec Master Builders then hand-assemble the clubs to the exact specifications that were determined during the fitting process.

All locations adhere to True Spec’s strict social distancing, cleaning and sanitation guidelines in order to provide an unparalleled customer service experience during the COVID-19 pandemic.

True Spec Paris is at 4 Rue de Gally, 78450 Chavenay, France; True Spec Munich is located at Wiesenweg 16, 83026 Rosenheim, Germany; and the new True Spec Geneva studio is at La Pallanterie, Route de Thonon 152C, 1222 Vésenaz, Switzerland.

True Spec — Logo

About True Spec Golf
True Spec Golf is based in Scottsdale, Arizona. The premium brand agnostic club fitting company was founded in 2014 and now has more than 20 studios around the world. True Spec Golf’s fitting matrix stocks more than 35,000 combinations of clubheads and shafts from all leading equipment manufacturers. Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

In 2018, the company was acquired by golf entrepreneur and philanthropist Howard Milstein, and is now part of Milstein’s 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine and the website; legendary club maker Miura GolfGolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; and Chirp, a free-to-play gaming app that let’s golfers wager on the outcome of pro golf tournaments, rounds, and shots.

For more information, visit

PRCG | Haggerty
(212) 683-8100
Isaac Benjamin
Alex Baldonado