Industry News

Big Max dominates European market share

Europe’s leading push cart and golf bag brand, BIG MAX, reports that it has once again dominated both golf bag and push cart market share in Europe following the publication of sales figures for the whole of 2020.

Despite multiple Covid enforced lockdowns in Europe, data collected from Golf Datatech shows that BIG MAX dominated 2021 market share in its two key categories across the DACH (German speaking) market, the traditional marker for results across continental Europe. The brand underlined its 25 year position as Europe’s #1 push cart brand with sales of its Flat Fold push carts driving an incredible market share of 42.42%, an increase from 42.1% in 2019.

Big Max — DLTH

In the golf bag market, a sector that BIG MAX has grown significantly in recent years based on the success of its waterproof Aqua, and water-resistant Dri Lite technologies, the brand increased its share to 32.74%, more than the next three brands combined. For both categories the brand has successfully navigated 2020 global supply issues and is delighted that it has been able to continue to grow under the extraordinary circumstances of the last 12 months.

“Every year I am delighted when the sales figures come through and show that BIG MAX continues to grow in our key categories,” explained Thomas Reiter, owner of BIG MAX. “But to look at what the whole team has achieved over the past 12 months makes me incredibly proud. Without the hard work and dedication of everyone from design to administration to sales and distribution, we could not have taken on the challenges and come out the other side in such a strong position. We have some fantastic new products on the way to market right now and I know that with the team working together we will see continued success both in Europe and across the world.”

This news comes on the back of a year that saw sales of BIG MAX push carts and golf bags explode in the U.S. market. With an unprecedented demand for push carts following Covid restrictions on cart sharing and usage, BIG MAX used its position as global leader in push cart manufacture to supply the U.S. market where many other brands were unable.

With many more golfers having experienced the quality and innovative technology behind BIG MAX products, the arrival of new additions to the brand’s lines are eagerly anticipated. Golfers can expect to see new award winning BIG MAX golf bags arriving in the U.S. shortly and BIG MAX’s lightest ever push cart Ti LITE about to launch. 

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Big Max — Logo

BIG MAX has been Europe’s #1 push cart brand for over 25 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in German speaking nations, a traditional marker for # 1 in in continental Europe.