Industry News

Honma releases limited-edition T//World GS Red driver

CARLSBAD, CALIFORNIA – Iconic golf equipment brand Honma released its T//World GS (Gain Speed) family of clubs to instant acclaim earlier this spring. Now, the brand known for beautifully crafted performance announces its new, very limited-edition GS Red driver is now available. The exquisitely designed red driver delivers the same game improvement technology as the original T//World GS model, bringing players of varying abilities increased club head and ball speed with maximum forgiveness.

In Asian cultures, the color red represents happiness, beauty, vitality, good luck, success, and good fortune. Honma’s Chairman chose the club’s distinctive striking hue to adorn the driver’s crown, sole and shaft and inspire the bold and confident golfer. The GS Red shaft comes with an all-red Vizard shaft, made in Sakata, Japan, designed for straight flight and unmatched performance.

Honma GS Red Driver — Address

The exclusive opportunity to make a bold statement includes a limited inventory in North American of 9.5- and 10.5-loft GS Red drivers, $599.99, available this spring and summer through Honma’s online retail store.

TECH BREAKDOWN –GS Red 460-cc drivers, designed for straighter ball flights and increased distance, are artfully shaped with a raised Keel Sole towards the heel to promote draw-bias and a lower, deeper CG and high MOI to maximize forgiveness. The 9-gram adjustable weight in the heel allows for individual customization for preferred ball flight. The GS driver’s titanium construction, utilizing Ti811 for the body and a Ti 6-4 face, allowed engineers to sculpt thick and thin allowances throughout the club head to create its optimal speed and stability.

Honma GS Red — Sole

Honma’s new Flip Slot technology increases face flexure and reduces spin for more speed and forgiveness. The precise location and shape of the forward Toe Slot creates shot-straightening gear effect on off-center hits. Additionally, regardless of where the ball strikes on the club face, the Radial Face dynamically flexes all parts of the club face to harness more speed. The Radial Face design has rib patterns and variable thickness for a weight efficient design. The ribs specifically add strength to the top and bottom of the face to ensure hits obtain advanced flex and speed.

Honma engineers achieved a master feat to design the GS driver properties to work ‘in phase.’ The flexure of the ultra-thin titanium crown, Radial Face and Flip Slot react at the same time, for the same amount of time, to deliver more consistent shot patterns. This produces the most speed off the club and adds distance for a wide range of players. The variable thickness crown also saves weight that is more efficiently used elsewhere in the design.

The GS driver includes an integrated heel-bias crown graphic applied to encourage golfers to return the club face to square at impact. A key feature in Honma adjustable clubs, the revolutionary non-rotating hosel, is also featured in the GS driver. The system keeps the shaft perfectly aligned through all adjustable loft-lie settings, delivering distance and directional consistency for all golfers.

For more information about this exclusive opportunity to purchase Honma’s new GS Red driver as well as its full line of T//World GS irons, drivers, fairways and hybrids visit:

About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, Honma offers equipment (including balls, apparel and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated lines which includes the new game improvement T//World GS line and the Tour-inspired TR series. 

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality products on the market today. Honma's products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit

Honma Golf
Tara Stogner
Marketing Manger

Kevin Frisch PR
Joanne Miller
(815) 603-5119

Kevin Frisch
(989) 614-0241