Industry News

Award winning European laser lands in U.S.

From the same stable as Europe’s #1 push cart brand BIG MAX, new Laser Rangefinder brand ZOOM is introducing its award winning first model to the U.S. market. The ZOOM Focus X has swept the board in European media awards over the past 12 months with its combination of premium features, high quality build and a surprisingly affordable price. With its introduction to the U.S. market this debut brand is set to show golfers across the U.S. that European design and premium features need not break the bank.

Based around high class optics, the Focus X has six times magnification, 600m range and continuous flagpole scanning mode that makes picking up a target quick and simple. When the target is found the flagpole lock icon appears and the unit’s vibration mode kicks in to confirm acquisition. Distances, that can be displayed in metres or yards are accurate to +/- 0.5m and are shown in a clear, easy to read format making the Focus X incredibly easy to use. In addition. the eyepiece of the unit is adjustable, bringing the view into focus for a wide variance of eyesight.


The Focus X further adds to its list of premium features with a Slope adjusted distance option that measures distances adjusted to compensate for the elevation of the target. So whether aiming for a flag 20 ft downhill or at the top of a 15 degree slope, the Focus X will deliver the actual distance to the target as well as the distance golfers should be hitting for accurate shots. The Slope feature is simply turned on or off with a button on top of the unit to make it eligible for tournament play.

To keep the Focus X working when you need it, the product features a rechargeable lithium battery with an automatic cut off after 8 seconds of non-use. The battery will last for 40+ rounds of golf, but to be certain not to get caught out, the view finder includes a low battery indicator to keep the need for a re-charge in sight.  

In addition to the long list of premium features, the pocket size Focus X is a stylish, lightweight design that looks fantastic in either white or charcoal and comes with a robust carry case to keep the unit safe and accessible when not in use.

Designed for the best premium experience at an affordable price, the Focus X from ZOOM delivers everything a golfer could need from a rangefinder. At an MSRP of just $229 every golfer can benefit from the best rangefinder technology, letting them Focus on their Game by investing in a ZOOM Focus X. 

ZOOM Focus X is available at leading golf retailers nationwide.

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Media Enquiries:

David Wheatley, Medi8 Golf
M: +44 (0) 7740 684568