Industry News

Belmont announces corporate partners

Course will reopen to the public on Saturday, May 29

RICHMOND, Va. (May 20, 2021) – First Tee — Greater Richmond has announced its corporate partners for Belmont, which will open to the public on Saturday, May 29. 

Included among the corporate partners are CapTech Consulting, Dynamic Brands, Peebles Golf Carts, Peter Millar and Revels Turf and Tractor.


“These partnerships reflect the vision of First Tee – Greater Richmond: to strengthen the character of our community,” First Tee – Greater Richmond CEO Brent Schneider said. “All of our partners are locally and regionally based, and we are grateful that they share in our mission of making Belmont an entry point to the game of golf for all.”

CapTech, a Richmond-based national technology consulting firm, will be part of the Phase 2 developments at Belmont which will include the development of a state-of-the-art golf technology lab in the former pro shop.

With an emphasis on inclusivity, the lab will support training and development for all skill levels through the innovative use of data, design and technology. A central goal of the lab is to connect and integrate data from golf training tools, mobile devices and third-party sources. 

Additional details, including renderings of the lab, will be shared later this year with an anticipated opening in the spring of 2022.

Dynamic Brands will be providing Bag Boy push carts and Devant Sport Towels at Belmont, including the award-winning Nitron™ auto-open push cart. The Nitron’s revolutionary, one-step auto open technology makes it the easiest opening cart in golf, and Devant Sport Towels is known as the world's leading manufacturer of high-quality custom towels. In addition, Bag Boy will be the exclusive rental cart provider to Belmont.  Dynamic Brands will also be hosting a special 75th anniversary "Walk the Course" event at Belmont on June 5. 

Established in 2004, Dynamic Brands is the Richmond-based parent company for a portfolio of premium brands committed to the development of innovative, quality products and outstanding customer service in the sporting goods industry. Golf and recreational products are offered through Bag Boy®, Burton®, Datrek® Golf, Devant Sport Towels®, Haas-Jordan™, IGOTCHA®, SEARCH 'N RESCUE® and FLAGPOLE-TO-GO® brands, and include walking carts, golf bags, travel covers, umbrellas, custom sport towels, bag tags, golf ball retrievers, flags and accessories.


First Tee – Greater Richmond’s partnership with Peebles Golf Carts also extends to The Tattersall Youth Development Center, with the Glen Allen-based business delivering a fleet of Club Cars at both facilities. The Belmont-branded golf carts will also be equipped with dual USB ports for the ease of charging phones and speakers.

Peter Millar will be the official apparel provider and retailer at Belmont. The Raleigh, N.C.-based company will outfit Belmont staff, while patrons of Belmont will also be able to purchase Peter Millar polos, belts and additional apparel on site.

The Official Golf Equipment Supplier for the PGA Tour, Revels Turf and Tractor is providing Belmont with a full line of John Deere golf turf equipment, including fairway and green mowers, Gator utility vehicles and aerators. 

Additionally, the partnership will provide funding for four scholarship positions designed to bring people into the world of golf course maintenance. The scholarships will fund two technical, mechanical positions at Belmont along with two agronomy-focused jobs at the course.

Love Golf Design, co-founded by World Golf Hall of Fame member and 21-time PGA tour winner Davis Love III, led the renovations at Belmont that started in May 2020, with a grand re-opening ceremony on May 24. The course will open to the public on May 29, with tee times available later this spring at

Designed by famed architect A.W. Tillinghast in 1917 and renovated by Donald Ross a decade later, Belmont Golf Course hosted the 1945 Richmond Invitational, won by Ben Hogan, and the 1949 PGA Championship, won by Sam Snead. Belmont remains the only golf course in Virginia that has hosted a major championship and one of only two Tillinghast courses nationwide that has hosted a major and is still open for public play — the other being Bethpage Black.

About First Tee – Greater Richmond
First Tee – Greater Richmond is a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. Through three major programming areas, the First Tee Life Skills Experience, the First Tee School Program, and collaborative community partnerships, First Tee – Greater Richmond reached more than 71,000 youth in 2019. 


Bill Potter
Director of Marketing | First Tee - Greater Richmond
C. 317-625-5772 | @billpotter_

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