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Cobra Golf releases new King Tec hybrid with advanced technologies to deliver exceptional distance, forgiveness, and control

Pwrshell face technology, lightweight carbon crown, and an adjustable weighting system create the perfect hybrid club for better players

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Carlsbad, CA (June 15, 2021) – COBRA® Golf, a leader in golf club innovation, unveiled today the new KING TEC Hybrid ($279), the newest addition to their KING players’ family. Packed with innovative technologies, the KING TEC Hybrid is designed for better players who seek a utility club that delivers reliable carry distance and enhanced forgiveness off the tee and on longer approach shots into par 5’s.

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The KING TEC Hybrid is the only hybrid in COBRA’s lineup to feature a PWRSHELL Face design (also featured in the latest RADSPEED irons).  The innovative design utilizes a thin, forged 455 stainless steel L-cup insert that is hyper-flexible to promote faster ball speed and higher launch across the face.  In addition, the KING TEC hybrid features a Carbon Fiber Crown that saves 10g that are repositioned low and back within the clubhead to lower CG.  Together, both technologies achieve the best combination of high launch, reduced spin, longer carry distance, and softer landing into greens.  A slightly oversized profile aids in forgiveness, while a more square leading edge provides a pleasing look at address and gives players confidence to execute precise and controlled ball flights.

To optimize performance for an even wider range of golfers, the KING TEC Hybrid features an Adjustable Weight and Loft System.  The hybrid features three adjustable weights (two 12g weights and a 2g weight) that can be positioned in the toe (for a fade-biased ball flight), heel (for a draw-biased ball flight), or front setting for a neutral and lower launching ball flight. 14g and 10g weights are also available through custom for those who require more fine-tuning. COBRA’S MYFLY hosel features 8 settings which can be adjusted up to + or -1.5 degrees (including 3 draw settings), allowing players to dial in their preferred launch and spin performance.  

“We’re excited to bring MYFLY technology and adjustability to our hybrids” said Jose Miraflor, Vice President, Marketing & Product Architecture, Cobra Golf. “The ability to fine-tune your trajectory while gaining more distance is what better players look to achieve.”

Each KING TEC Hybrid is equipped with a COBRA CONNECT Grip powered by Arccos Caddie.  Users can download the Arccos Caddie app on their smart device and pair their clubs to track their shot data and improvement.   

The KING TEC Hybrid is available in right and left hand (left hand custom only) in four different lofts —a 17° 2H (adjustable from 15.5° to 18.5°), a 19° 3H (adjustable from 17.5° to 20.5°), a 21° 4H (adjustable from 19.5° to 22.5°) and a 24° 5H (adjustable from 22.5° to 25.5°). Each hybrid is equipped with either a Mitsubishi Chemical MMT 80 graphite hybrid shaft in extra-stiff & stiff flex and a MMT 70 in regular flex.

For more information on the King TEC Hybrid and all of COBRA’s state-of-the-art products, visit www.cobragolf.com.

Media Contacts:
Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310-614-6249

About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.


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