Industry News

JSX now offering direct service to Horseshoe Bay Resort’s private Jet Center from Love Field

Unique 'Hop-On Jet Service' further elevates famed resort’s luxury travel experience

HORSESHOE BAY, TXHorseshoe Bay Resort, Texas’ premier golf, lake and luxury lifestyle destination, recently announced a brilliant new way to arrive at the famed 7,000-acre natural paradise in comfort and style. Horseshoe Bay Resort’s Jet Center is now offering direct 35-minute flights from Dallas Love Field (DAL) on JSX, the revolutionary crowd-free air carrier that reduces hassle and eliminates long lines by flying from private terminals.

Once you arrive at JSX’s private lounge, with its noticeable lack of long check-in lines or crowds, your vacation begins. Enjoy complimentary coffee and tea on the ground before boarding your spacious 30-seat JSX jet. Every flight offers business-class legroom, in-seat power, and complimentary snack and beverage service, including drinks from the bar.


“We’re excited to offer Horseshoe Bay Resort guests the opportunity to be in vacation mode from the moment they board a JSX jet at Love Field and go from a runway in Dallas to the first tee at Apple Rock, Ram Rock or Slick Rock in 45 minutes. The same goes for our guests who prefer to be ‘Jetside to Lakeside in 45 minutes,’” says Horseshoe Bay Resort’s Managing Director Bryan Woodward. “To reimagine how you travel to our award-winning resort creates more precious time for your family, spouse or group to enjoy your stay here and get the most out of your visit. Whether that’s more time at our posh Yacht Club pool and beach area, more time on Lake LBJ or more time to play golf on one of our highly-ranked Robert Trent Jones Sr. golf courses, the decision is all yours.”

JSX provides convenient luxury flight service that helps travelers eliminate the traditional airport hassle and on-the-ground wait time for short-haul flights, saving several hours on each Dallas-to-Horseshoe Bay round trip. JSX’s most coveted attributes – the quick airport experience and the standard amenities traditionally reserved for business and first-class travelers – have set its unique brand of “hop-on jet service” apart. JSX travelers enjoy arriving just 20 minutes before their flight and enjoying quick, effortless security screening processes, valet parking and beautifully appointed lounges away from congested airport terminals.


Free amenities for all JSX customers including at least two checked bags, drinks, snacks, and complimentary cocktails inflight. Deplaning and baggage retrieval happens within minutes of touching down at Horseshoe Bay Resort’s Jet Center.

“If it sounds appealing to have your family, your entire wedding party or buddies’ golf trip group travel down together on the same luxury 30-seat plane, cutting seven to eight hours of travel time down to one hour, then there’s a package suited for your group,” says Bryan Woodward. “Leave the details to our friendly expert staff.”

To kick off this attractive new partnership, Horseshoe Bay Resort has developed vacation packages that include travel on JSX from Dallas Love Field. These leisure package offerings include:

Fly & Stay, Flight and hotel package
Enjoy a spacious private flight on JSX to Horseshoe Bay Resort’s Jet Center where you’ll be seamlessly transferred to your luxurious deluxe accommodations at their award-winning resort. Dine on creative cuisine, nourish your spirit at the full-service spa, or enjoy fishing and kayaking on Lake LBJ. Options for the whole family are just a quick 45-minute flight away.

Runway to Fairway, Flight, hotel, and golf package
After a quick hop on a spacious JSX flight to Horseshoe Bay Resort’s Jet Center, you’ll be whisked away to one of their breathtaking clubhouses. Play a round on the Texas Triangle, three award-winning golf courses designed by Robert Trent Jones, Sr. and then unwind in the modern luxury of your deluxe accommodation. From takeoff to tee time, the Runway to Fairway package is anything but par for the course.

8th Annual Beer by the Bay Festival, A Horseshoe Bay Resort Signature Event - August 13th & 14th
Headlined by Sara Evans and Bob Schneider, Horseshoe Bay Resort’s Beer by the Bay Festival bundles renowned Texas country music artists with culinary offerings and craft beer tastings. This exclusive package includes your festival passes along with a seamless, spacious flight on JSX and deluxe accommodations. Act fast - space is limited.  For more information, visit or


About Horseshoe Bay Resort
Horseshoe Bay Resort is one of the largest golf resorts in the country and is the original Texas lakeside resort destination. It is located 45 minutes from Austin on over 7,000 picturesque acres of the Texas Hill Country and along the spectacular shores of constant-level Lake LBJ. The AAA Four Diamond resort is one of the only waterfront resort in Texas and is part of the Crescent Hotels & Resorts management company’s distinguished Latitudes lifestyle hotels and resorts division. It features four championship golf courses designed by World Golf Hall of Fame members Robert Trent Jones Sr, and Jack Nicklaus, as well as the exciting 18-hole natural grass Whitewater Putting Course.

Horseshoe Bay Resort has invested $100+ million in a property-wide renovation and new construction. The work included new guest rooms, suites, and multi-room units, as well as renovation of the golf courses and facilities, dining experiences, meeting spaces, and more. The resort also features a world-class spa and health club, tennis facilities with 14 courts, bike rentals, hiking trails, lake activities with a full-service lake marina and boat valet service, nearby wineries and a private airport. For more information and reservations visit or call 877-611-0112. 

Founded in 2016, JSX is a hop-on jet service that's faster on the ground, more comfortable in the air and competitively priced. As a NATA Safety 1st Certified company, honored by Airline Passenger Experience Association (APEX) as the 2020 “Best Overall in North America” air carrier and by Fast Company as one of the “Most Innovative Companies” of 2020, JSX offers industry-leading features like non-invasive security screening that far exceeds TSA requirements, extensive aircraft sterilization, and business-class legroom and amenities. JSX’s luxuriously appointed Embraer jets may also be chartered for group trips, corporate events or other travel. For a custom quote, email

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Horseshoe Bay Resort
Bryan Woodward – Managing Director
(830) 598-3969

Ben Kaufman – Head of Marketing & Communications
(973) 723-3797