PGA Shows partners with NGCOA and Full Swing on new educational offerings; registration and continued access to golf marketplace available at Virtual.PGAShow.com
PALM BEACH GARDENS, Fla. (June 28, 2021) – PGA Golf Exhibitions, in partnership with the NGCOA and Full Swing, is presenting two complimentary golf industry webinars focusing on increasing golf facility revenue, June 29th on the PGA Show Connects digital platform (www.Virtual.PGAShow.com).
Access and login information for webinars and the online golf marketplace remains the same for previously registered Virtual PGA Show and PGA Show Connects users. New PGA Professional and industry registration is also available at no cost. PGA of America MSR credits can be earned by PGA Professionals participating in PGA Show Connects education sessions.
- Revenue Management in a Post-COVID World - Maximizing Yield When Demand is High
Presented by the National Golf Course Owners Association
2 – 3 p.m. (ET)
Maximize revenue when a golf course is in high demand. Learn how dynamic pricing plays a role when all tee times are valuable and how to manage golf outing pricing. Owners will discuss their revenue mindset, how to use clever marketing without including a discount, ways to increase online booking and how to overcome a fear of raising rates.
- Don Rea, PGA – Secretary of the PGA of America and Owner of Augusta Ranch Golf Club, Gilbert, Arizona
- Allison George, Owner, Toad Valley Golf Course, Pleasant Hill, Iowa
- Del Ratcliffe, PGA – Owner, Ratcliffe Golf Services, Charlotte, North Carolina
- How to Revitalize Your Clubhouse and Increase Revenue with Simulators
Presented by Full Swing
3 – 3:30 p.m. (ET)
Full Swing outlines how installing a simulator can bring new life to a clubhouse and create a new revenue stream in existing space. An early preview of the new Full Swing KIT Launch Monitor will be shared to demonstrate how the product can increase lessons, fittings and guest satisfaction both indoors and outdoors.
- Jason Fierro, Full Swing Senior Vice President
- Joe Rathburn, Full Swing Director of Sales
PGA Show Connects, the golf industry’s 365-digital platform extension of the PGA Show, features regular digital events, educational offerings and online marketplace leading up to the in-person 2022 PGA Merchandise Show, Jan. 25-28, 2022. Designed to keep the industry connected and growing business year-round, PGA Show Connects offers a continuous digital golf marketplace of new and returning exhibitors, currently featuring nearly 50 exhibitors offering more than 360 new products. Buyers can browse and shop the digital catalogs of various exhibitors, many with e-commerce functionality in their virtual showrooms, powered by RepSpark. Golf industry registration is complimentary at Virtual.PGAShow.com.
Callaway Golf, FootJoy and Titleist are Platinum Sponsors and Cobra PUMA Golf is a Gold Sponsor of the PGA Show Connects digital platform.
The PGA Show, organized in partnership by Reed Exhibitions and the PGA of America, has been the largest annual global summit for the business of golf for more than 65 years, and will next take place in Orlando, Jan. 25 – 28, 2022. Learn more at PGAShow.com and follow us on Twitter, Instagram and Facebook.
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