The two-time LPGA tournament winner is the latest to represent True Spec’s brand-agnostic equipment model on Tour
SCOTTSDALE, AZ (July 6, 2021) —True Spec Golf is proud to welcome Gaby Lopez as the newest member of the True Spec Tour Team.
As a True Spec Tour Ambassador, the two-time LPGA tournament winner will collaborate with the global leader in custom club fitting and club building for a uniquely data-driven approach to equipment management. In lieu of traditional equipment endorsements, each Tour Ambassador can mix and match clubs -- from drivers to irons, utility clubs and putters -- to maximize performance in every aspect of their game. This bespoke approach to building out their bag is driven strictly by True Spec’s data and the player’s personal preferences.
“I’ve always been a fierce advocate for staying brand-agnostic,” Lopez said. “Joining the True Spec Tour Team gives me the freedom to choose the best clubs for my game without worrying about which manufacturer I’m choosing. There’s nothing like True Spec’s data-driven model, and I’m excited to have True Spec in my corner.”
True Spec Tour Ambassadors go through the same proprietary fitting process every True Spec customer enjoys. True Spec Master Fitters use state-of-the-art swing assessment technology and a signature club matrix featuring more than 35,000 possible club head and shaft combinations -- including every leading brand -- to identify the best clubs to optimize their performance. As part of the partnership, Master Builders assemble each Tour Ambassador's equipment at the 25,000 sq. ft. True Spec build shop in Scottsdale, Arizona.
“Gaby is among the best players on the LPGA Tour, and we’re thrilled to welcome her to the True Spec Tour Team,” said True Spec CEO Hoyt McGarity. “As more players seek out brand-agnostic optionality, our growing roster of PGA and LPGA players see True Spec's ‘no bias, just results’ model as a strategic competitive advantage.”
True Spec is the undisputed international luxury club fitting and building brand. Golfers of all skill levels looking to ensure they are using the best equipment for their game can find a True Spec in the leading golf markets around the world. To book an appointment at the nearest True Spec studio, visit www.truespecgolf.com.
Coming in at 59th in the Rolex World Ranking, the 27-year-old Lopez is the highest-ranked player from Mexico on the LPGA Tour. Lopez won the 2018 Blue Bay LPGA, becoming the second woman from Mexico to win a LPGA tournament. In 2020, she was the winner of the Diamond Resorts Tournament of Champions. Lopez has had 13 top-10 finishes since graduating from the University of Arkansas and earning her LPGA membership in 2016. During her rookie season, she also represented her country in the 2016 Summer Olympics in Rio and finished 31st.
About True Spec Golf
True Spec Golf is based in Scottsdale, Arizona. The premium brand agnostic club fitting company was founded in 2014 and now has 25 studios around the world. True Spec Golf's fitting matrix stocks more than 35,000 combinations of club heads and shafts from all leading equipment manufacturers. Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and philanthropist Howard Milstein as the holding company that oversees his golf companies — all of which help golfers at every level to enjoy the game more. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine and the GOLF.com website; The legendary club maker Miura Golf; GolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; and Chirp, a recently introduced free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
PRCG | Haggerty LLC
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