Industry News

OnCore Golf, Swing King establish partnership at golf courses across America

(BUFFALO, N.Y., July 6, 2021) – OnCore Golf is providing golfers with complimentary ELIXR tour golf balls for trial at select courses featuring Swing King’s innovative video-capture hole-in-one contests.

The partnership is the first of its kind combining advanced gamification technology, products, and experiential/digital marketing.  Following their attempts at aces to win cash and other prizes, Swing King golfers receive exclusive OnCore-sponsored promotions.

OnCore Golf’s ELIXR tour ball is a multiple winner of Golf Digest’s “Hot List” gold award.   It features a unique three-piece, cast urethane composition with a perimeter-weighted design for straighter and longer drives, tighter iron play, as well as enhanced feel around the green.  The ball has been played at the Masters, U.S. Open and numerous Tour events globally.


“The foundation of our partnership with Swing King is the exceptional rate of positive reactions we get following a golfer’s first experience with OnCore golf balls,” says Keith Blakely, Chairman and CEO of OnCore Golf.  “Roughly 90 percent of golfers who try any one of our suite of highly-engineered balls for the first time are surprised by their outstanding performance and tell us that they’re likely to switch from their current brand to ours.  The Swing King contests are a great platform for us to utilize in introducing OnCore to golfers around the country.”

Swing King hosts hole-in-one and closest-to-the-pin contests on Par 3 holes at more than 350 golf courses, country clubs and resorts across America.  It positions high-tech, fully automated cameras on Par 3 holes to capture video of the swing, ace, and celebration.  Golf courses with Swing King technology deliver guests and members fun and excitement while generating meaningful, incremental revenue for course operators.  More than $3,000,000 in prizes have been awarded to Swing King contestants who have made over 425 holes-in-one.

“Perhaps the greatest championship moment for golfers is the hole-in-one and that’s a big reason Swing King is the optimal experiential platform for product marketing,” offered Mike Jakob, CEO of Swing King.  “We’ve been approached by several golf ball brands but felt that the opportunity for our golfers to try, buy and become OnCore loyalists represented the ideal fit.  OnCore, like our organization, has been committed to deploying the best in technology to deliver more enjoyment to golfers of all skill levels.  We are excited about the collaboration.”


Course owners and operators interested in learning more and benefiting from the Swing King / OnCore partnership are invited to contact for further information.

About Swing King
The first fully automated hole-in-one contest at golf courses, country clubs and resorts, Swing King creates significant, new revenue opportunities for operators and additional excitement and meaningful cash payouts for golfers.  The company’s system is at more than 350 courses nationwide and requires no work or daily setup from course personnel.  Swing King offers customizable programs designed to specifically meet the needs of every type of golf club and its charitable giving programs have raised over $600,000 for deserving causes.

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About OnCore Golf Technology
One of the most disruptive golf technology companies of the past decade, OnCore Golf delivers breakthrough products that help improve the on-course performance of golfers worldwide.  Anchored by proprietary perimeter-weighting and high moment of inertia technology its AVANT 55, ELIXR, and VERO X1 balls have captivated communities of golfers from beginners to elite players.  OnCore Golf is also pioneering the leading artificial intelligence based golf instruction app – Golf Boost AI - as well as introducing cutting-edge designs for futuristic golf entertainment centers.  The company’s management team now includes executives who have led several of the highest-profile global golf brands in R&D, operations, manufacturing and marketing roles.

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Media Contact | Curtis Rogers | 716.860.2331 |