Industry News

Replaceable spikes from PrideSports® trusted by The Open Championship winner and more

BRENTWOOD, Tenn., July 20, 2021 – The MacNeill Pride Group confirms the winner of The Open Championship, as well as the PGA Tour’s Barbasol Championship, Korn Ferry Tour’s Memorial Health Championship and LPGA Tour’s Dow Great Lake Bay Invitational all relied on the company’s replaceable cleat solutions.

The 24-year-old Californian had an impressive two-stroke victory at The Open Championship, contested at Royal St. George’s Golf Club, He became the first player in history to win two major championships during his debut appearance and joined Gene Sarazen, Bobby Jones, Jack Nicklaus, Seve Ballesteros, Tiger Woods, Rory McIlroy and Jordan Spieth as the only players in the last 100 years with multiple major wins before age 25. To ensure optimum traction during the event, he trusted PINS hybrid metal spikes in his Adidas shoes.

At the Barbasol Championship, the 34-year-old Irish winner captured his first PGA Tour victory. He relied on Pulsar® from SoftSpikes® in his FootJoy Tour shoes. Out of the top-25 finishers, 20 players also chose replaceable spikes in their footwear over spikeless alternatives.

Rounding out the action from the weekend, the winner at the Korn Ferry Tour’s Memorial Health Championship used the Zarma Tour® cleats from CHAMP®, while the winning sister duo at the LPGA Tour’s Dow Great Lakes Bay Invitational both opted for the Pulsar® from SoftSpikes® in their FootJoy Icon shoes.

“The Open Championship winner is one of the most special young talents in the game. Golfers of all levels would benefit by following his example of using replaceable spikes to create optimum traction and control,” said John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group.

Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.Softspikes.com.

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About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

Media Contact:          
Lauren Haber
Verde Brand Communications
lauren@verdepr.com
412.780.5000


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