Industry News

True Spec Dallas opens at Las Colinas Country Club in Irving

Outdoor facility offers golfers an elite fitting experience at an award-winning country club that is among the 'Top 100 Courses in Texas'

IRVING, TX August 13, 2021 – True Spec Golf, the global leader in custom club fitting and club building, today announced its newest outdoor facility, True Spec Dallas, at Las Colinas Country Club in Irivng. The new facility is the latest in a growing number of partnerships that brings True Spec’s hallmark bespoke fittings and best in class customer service to prominent courses around the country. 


True Spec Dallas offers golfers an unrivaled fitting experience on real natural grass at a facility that the Dallas Morning News selected as a Top 100 Course in Texas and Avid Golfer called one of the Best Country Clubs in 2019.  

The outdoor facility is home to one of True Spec’s state-of-the-art mobile fitting units, utilizing the latest in Trackman launch monitor technology. True Spec Dallas also features the brand-agnostic fitting matrix of over 35,000 club head and shaft combinations, which helps its master fitters find the best equipment to improve your golf game.     

“Las Colinas Country Club is a spectacular property and makes an ideal partner for True Spec as we expand into Texas,” said Ryan Richardson, president of True Spec Golf. “We look forward to giving club members and guests a tour-level custom fitting experience at this stunning course.”

Originally designed in 1963 by Joe Finger, the Las Colinas golf course features breaktaking vistas of treetops and rooflines all the way down to the Dallas skyline. It recently underwent a multi-million-dollar renovation, highlighted by a brand-new Lanny Wadkins designed practice facility that covers more than 10 acres.

“Our club is regarded as a crown jewel in the middle of a bustling city,” said David Rems, general manager of Las Colinas. “We are thrilled to add True Spec’s unparalleled custom club fitting experience to elevate our facility even further.”

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master builders are the nation’s undisputed leader in luxury club fitting. True Spec Dallas is the sixth True Spec location to open in 2021.


The 18-hole Las Colinas golf course is truly a sight to behold. It recently underwent a multi-million-dollar renovation and now features Trinity Zoysia fairways, Tif Tuf Bermuda rough and G12 Bermuda Greens. A brand-new practice facility that covers more than 10 acres was designed by Golf Hall-of-Famer, Lanny Wadkins and features the same grass found on the beautiful course as well as a new short game area. The Las Colinas golf course was classically designed in 1963 by Joe Finger and provides plenty of challenges for all golfers, whether pro or novice.


True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 21 studios around the world. True Spec Golf's fitting matrix stocks more than 35,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

In 2018, the company was acquired by golf entrepreneur and philanthropist Howard Milstein, and is now part of Milstein's 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine and the website; legendary handmade club maker Miura GolfGolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.

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