Industry News

Play luxury golf at Primland’s Highland Course Aug. 18 to Sept. 9, experience incredible value

Golf Digest rated No. 1 public course in Virginia adjusts greens fees to reflect aerification

(MEADOWS OF DAN, VIRGINIA / August 17, 2021) – It’s not often you can play a course rated among the top 35 in America (Sources: Golf, Golfweek, Golf Digest) for up to 40 percent off the normal greens fee. But that’s precisely what you can do at The Highland Course – an amenity of luxurious Primland, Auberge Resorts Collection – during Aug. 18-26.

Annual golf course aerification is being conducted and the award-winning venue is temporarily adjusting rates to reflect that work. Book a tee time for Aug. 27- Sept. 9 and the greens fees are 20 percent off the norm. If you haven’t already, or you’re itching to play The Highland Course again, you won’t find greater value any other time of the year. Book now and bask in the game on the scintillating 18-hole course that unfurls within 12,000 acres of spectacular Blue Ridge Mountains terrain.

Golf Digest named The Highland Course at Primland Virginia’s top public-access course in its biennial “America’s Greatest Courses by State, 2021-22” compilation.

The Highland Course features ingenious holes, stunning views, no surrounding development, and a masterful course layout by Donald Steel, the Englishman whose design philosophy highlights nature and golf tradition.

After-golf activities and amenities highlight the spectacular Primland property through fly fishing, shooting sporting clays, riding ATVs, mountain biking, yoga, archery, horseback riding, tomahawk throwing, guided hikes, and more. A full-service spa, astounding Observatory for deep-space stargazing, award-winning food and beverage options, and a variety of lodging options including tree houses beckon.

For more information about Primland, visit, or call 866.960.7746.

Primland, Auberge Resorts Collection is conveniently located two hours from Charlotte, five hours from Washington D.C, and just 90 minutes from two regional airports, Piedmont Triad (PTI) in Greensboro and Roanoke Regional. The resort’s partnership with NetJets provides guests with special benefits when flying privately through two nearby airports, Blue Ridge and Mt. Airy-Surry County, only 45 minutes away. The property also features a helipad located at the North Gate.

Primland, Auberge Resorts Collection is now accepting reservations. For more information, please visit

About Primland, Auberge Resorts Collection
Primland, Auberge Resorts Collection resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature's masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing RTV trails. Feel child-like wonder while stargazing through a professional-grade telescope. Embrace treehouse lodging perches with panoramic views. Relish playing an award-winning trophy golf course. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes.

For more information, please visit

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About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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Media Contact
DSPR / Dan Shepherd, +1 703-403-5317