Industry News

Primland, Auberge Resorts Collection garners multiple honors in USA Today 10Best Readers’ Choice Travel Awards

MEADOWS OF DAN, VIRGINIA – September 1, 2021 – Primland, Auberge Resorts Collection, the boutique luxury resort nestled amid 12,000 Blue Ridge Mountain acres in Southwestern Virginia, garnered distinction in the categories of “Best Destination Resort” and “Best Hotel Spa” in USA TODAY’s “2021 10Best Readers’ Choice Travel Awards.”

A panel of experts partnered with 10Best editors to pick the initial nominees, and the top 10 winners nationally in each category were determined by popular vote that counted tens of thousands of votes.


“Honors like these from USA TODAY 10Best are particularly meaningful because the nominations come from a panel of experts and the votes from travelers and discerning guests,” said Stefan Carstens, General Manager, Primland, Auberge Resorts Collection.  “We hope that these awards inspire those who have not yet visited us to do so.”

A perennial recipient of various best-in-kind accolades, Primland has been named one of the top resorts in America on multiple occasions by Conde Nast Travelers readers (including “Best Resort in the South” in 2020), one of the best hotels in the country by US News & World Report (and most Instagram-Worthy), and one of the top 35 American golf resorts by Golf, Golfweek and Golf Digest (out of several thousand)

Primland, Auberge Resorts Collection is conveniently located two hours from Charlotte, five hours from Washington D.C, and just 90 minutes from two regional airports, Piedmont Triad (PTI) in Greensboro and Roanoke Regional. The resort’s partnership with NetJets provides guests with special benefits when flying privately through two nearby airports, Blue Ridge and Mt. Airy-Surry County, only 45 minutes away. The property also features a helipad located at the North Gate.

Primland, Auberge Resorts Collection is now accepting reservations. For more information, please visit

About Primland, Auberge Resorts Collection
Primland, Auberge Resorts Collection resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature's masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing RTV trails. Feel child-like wonder while stargazing through a professional-grade telescope. Embrace treehouse lodging perches with panoramic views. Relish playing an award-winning trophy golf course. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes.

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About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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Connect with Auberge Resorts Collection on Facebook Twitter and Instagram @AubergeResorts and #AlwaysAuberge

Media Contact
DSPR / Dan Shepherd, +1 703-403-5317